Customer Marketing & Advocacy Manager

Summary

Join Expel as a Customer Marketer, where you will manage customer reference and review programs, support customer lifecycle campaigns, and maintain customer marketing tools and data. You will collaborate with Sales, Marketing, and Customer Success teams to enhance customer experience and streamline processes. This role requires cross-functional collaboration, data analysis, and a proactive approach to problem-solving. The ideal candidate thrives in fast-paced environments and is passionate about customer advocacy. Expel offers a collaborative environment, opportunities for growth, and competitive compensation and benefits.

Requirements

• A “get it done” mentality — you’re organized, proactive, and thrive in a fast paced, cross-functional environment
• Experience balancing logistics, relationships, and data — and a strong instinct for when to make a decision vs. ask a question
• Comfort with ambiguity — you can manage cross-functional projects without waiting for step-by-step instructions
• Strong communication skills — clear, warm, and effective across teams and tools
• Proficiency with tools like Salesforce, Marketo, and experience running customer advocacy platforms like Base, SlapFive or Orca
• 2–4 years of experience in customer marketing and advocacy in the cybersecurity industry
• A passion for helping customers shine — and a belief that advocacy should be as valuable for them as it is for us

Responsibilities

• Run our customer reference and third party review programs — and make them feel effortless to Sales and customers alike
• Match the right advocates to the right sales and marketing opportunities, and build the systems that make that scalable
• Launch and optimize promotional campaigns for webinars, customer comms, and reviews
• Keep our advocacy tools clean, useful, and actionable — with data hygiene, tagging, and permissions on point
• Track performance, identify what’s working, and bring smart ideas for making it even better
• Manage recognition and gifting programs that celebrate customer achievements and deepen loyalty
• Be a go-to partner across the business for making marketing more customer-centric

Benefits

• Unlimited PTO (which we model and encourage)
• Work location flexibility
• Up to 24 weeks of parental leave
• Really excellent health benefits