Customer Lifecycle Marketing Manager

Summary

Join Docker's remote-first team as a Customer Lifecycle Marketing Manager to drive product-led growth. You will design and execute data-driven marketing programs to improve activation, adoption, monetization, and retention across Docker's product suite. Collaborate with cross-functional teams, including Product, Engineering, and Revenue, to create scalable lifecycle engines. The ideal candidate is a senior lifecycle marketing expert with extensive experience in technical SaaS and PLG environments, a strong understanding of developer audiences, and a proven track record of driving measurable growth. You will leverage data and analytics tools to optimize campaigns and report on key performance indicators. This role offers the opportunity to shape the self-service experience for millions of developers and contribute to Docker's continued growth.

Requirements

• 7+ years of experience in lifecycle marketing, growth marketing, or customer marketing, ideally in a developer-focused SaaS, PLG, or cloud-native environment
• Proven track record of driving measurable growth in activation, adoption, expansion, and retention metrics through lifecycle marketing programs
• Deep understanding of developer workflows (e.g., Docker, Kubernetes, GitOps, CI/CD pipelines, cloud-native architectures) and technical buying behaviors
• Hands-on expertise with marketing automation (Marketo, MailGun), data and analytics tools (Heap, Looker, Segment), and CRM systems (SFDC)
• Strong experimentation and optimization mindset — comfortable building and running A/B tests, growth experiments, and data-driven hypothesis frameworks
• Experience designing and executing lifecycle strategies rooted in product telemetry, customer intent data, and usage patterns
• Collaborative, self-starter mentality — skilled at influencing cross-functional teams in fast-paced, matrixed organizations

Responsibilities

• Architect and execute full-funnel, multichannel lifecycle campaigns — onboarding, activation, feature adoption, expansion, and retention — grounded in data-driven personalization and product usage insights
• Build integrated, automated lifecycle journeys across email, in-product messaging, community, owned and paid channels
• Develop targeted programs to drive adoption of key platform features (e.g., Model Runner, Docker Scout, Hardened Images, Docker Extensions) and cross-product expansion motions
• Partner with Product, PLG, and Docs teams to align lifecycle touchpoints with onboarding flows, feature releases, and experimentation roadmaps
• Own funnel metrics from activation to expansion — identifying key drop-offs, leading indicators, and opportunity areas
• Implement rigorous A/B and multivariate testing across lifecycle programs to continuously optimize messaging, user flows, offers, and segmentation
• Leverage behavioral data, intent signals, and cohort analysis to drive hyper-personalized, usage-based engagement strategies
• Define customer health scoring models in collaboration with Product and Data teams to prioritize lifecycle plays and trigger interventions
• Partner with Product-Led Growth, Product Management, Engineering, Revenue, and Community teams to ensure lifecycle strategies are embedded into the user experience
• Support monetization and pricing initiatives by designing lifecycle motions that drive freemium-to-paid conversion and expansion to premium features
• Surface actionable customer insights to cross-functional teams based on lifecycle engagement and churn patterns
• Define lifecycle marketing KPIs and build dashboards and reports using Heap, Looker, SFDC, Segment, and other tools
• Deliver weekly and quarterly business reviews with clear performance insights, campaign impact summaries, and data-driven recommendations for ongoing optimization
• Translate complex data into clear storytelling that drives decisions and investments across the Growth, PLG, and Executive teams

Preferred Qualifications

Familiarity with open-source communities, developer advocacy, and OSS-led growth motions is a plus

Benefits

• Freedom & flexibility; fit your work around your life
• Designated quarterly Whaleness Days
• Home office setup; we want you comfortable while you work
• 16 weeks of paid Parental leave
• Technology stipend equivalent to $100 net/month
• PTO plan that encourages you to take time to do the things you enjoy
• Quarterly, company-wide hackathons
• Training stipend for conferences, courses and classes
• Equity; we are a growing start-up and want all employees to have a share in the success of the company
• Docker Swag
• Medical benefits, retirement and holidays vary by country