Manager, Lifecycle Marketing

Summary

Join Seed Health, a microbiome science company, as their Manager of Lifecycle Marketing. This role focuses on building a holistic customer experience through email and SMS marketing across DTC and retail channels. You will support acquisition efforts, optimize cross-sell initiatives, and collaborate with a cross-functional team. The ideal candidate possesses 3+ years of experience in lifecycle marketing, including email and SMS, and experience with a subscription-based company. Analytical skills, data-driven decision-making, and a customer-first orientation are essential. This 100% remote position offers a competitive salary, equity, and benefits.

Requirements

• 3+ years of experience building lead-generation and acquisition programs in lifecycle marketing channels—email marketing, lead-generation, and SMS. (Web push is a plus.)
• Experience executing a growth strategy and optimizing performance in a fast-paced, high-growth environment
• Experience with a subscription-based company, leveraging lifecycle marketing to nurture, upsell, and cross-sell to prospective customers
• 2+ years of experience driving acquisition lifecycle marketing in a direct-to-consumer role
• Experience leveraging data to devise thoughtful tests and form a thoughtful strategy
• You have high standards, take ownership of your work, and are invested in the outcome
• You are analytically driven, curious, scrappy, and determined
• You have an exceptional ability to develop and validate hypotheses through experimentation
• You prioritize with ease and are constantly maximizing ROI
• You problem-solve with a sense of urgency
• You have excellent communication skills
• You operate with a customer-first orientation
• You proactively help others and are a team player

Responsibilities

• Support email and SMS acquisition efforts on seed.com and retail
• Optimize and scale our cross-sell initiatives in close collaboration with the Senior Manager of Lifecycle Marketing, Acquisition
• Work with a cross-functional team to strategize and execute lifecycle marketing initiatives for new products and sales channels
• Use emerging insights to recommend and execute new initiatives and programs
• Monitor and report on core KPIs to identify areas for improvement
• Monitor performance data and trends to inform the team
• Work to support key business goals (margin, revenue, average order value, etc) through strategic choices made for our email programs
• Collaborate with Brand, Product, CX, Engineering, and more to optimize processes and bring efficiencies to our Lifecycle Marketing Team

Preferred Qualifications

• Experience with Iterable preferred
• Experience working in a direct-to-consumer, subscription-based company is highly preferred

Benefits

• Medical
• Dental
• Vision
• Life
• AD&D
• LTD
• Mental Wellness
• EAP
• Wellness Stipend
• 401(k) match