Lifecycle Customer Marketing Manager

Summary

Join Beautiful.ai as their Lifecycle (or Customer) Marketing Manager and own the strategy and execution of customer marketing initiatives, optimizing the customer journey from acquisition to retention. You will enhance new customer conversion, drive customer adoption, reduce churn, and increase customer lifetime value. Collaborate with cross-functional teams, including Marketing, Product, Sales, Customer Success, and Data Analytics, to deliver personalized and impactful experiences driving business growth. Responsibilities include developing and implementing a comprehensive lifecycle marketing strategy, planning and executing multi-channel marketing campaigns, and analyzing data to optimize performance. You will also focus on customer advocacy and retention, working to increase loyalty and mitigate churn. This role requires 4-5+ years of experience in lifecycle marketing within a SaaS subscription company and a proven track record of success.

Requirements

• 4-5+ years of experience in lifecycle, customer, retention, or CRM marketing within a SaaS subscription company
• Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel
• Understanding of SaaS metrics, user/customer lifecycle stages, and subscription business models
• Technical proficiency with email marketing systems, marketing operations, CRMs,, and data analysis tools
• Strong analytical skills with the ability to translate complex data into actionable strategies
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong communication and interpersonal skills, with a talent for cross-functional collaboration
• Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment

Responsibilities

• Review, audit, and optimize the current customer/user journey and touchpoints, email sequences, etc
• Help define customer segmentation and personalization strategies to deliver relevant messaging and content
• Develop and implement a comprehensive lifecycle marketing strategy, addressing each stage of the customer journey
• Set clear objectives and KPIs aligned with business goals, regularly reporting on progress and insights
• Help develop multi-channel onboarding programs that effectively introduce new users to key product features and benefits, accelerating time-to-value and adoption
• Implement automated workflows and trigger-based communications to scale personalized outreach
• Design, execute, and optimize multi-channel marketing campaigns to drive conversion, engagement, and retention
• Understand the current customer/user data available, and how to best utilize this for segmentation and triggers
• Utilize analytics tools to monitor campaign performance, user behavior, and funnel conversion rates
• Conduct A/B and multivariate testing to continually improve messaging, design, and delivery
• Identify trends, opportunities, and areas for improvement in the customer journey
• Partner with Product Marketing to align lifecycle initiatives with product updates, feature launches, etc
• Work closely with stakeholders to understand customer needs, pain points, and success stories
• Develop programs to increase customer loyalty and advocacy, utilize our customer stories and case studies
• Define ways to proactively identify at-risk customers and implement strategies to mitigate churn

Preferred Qualifications

Experience with our tech stack is a plus:KlaviyoAmplitudeAppcuesGoogle AnalyticsMode/SnowflakeSQL (language) *bonusHubSpot / Salesforce

Benefits

• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
• FSA and Commuter Benefits
• Life / AD&D and Disability Coverage
• Competitive Equity with a 4 year vesting schedule
• Parental leave for birthing and non-birthing parents
• Comprehensive 401K program
• Flexible vacation policy and fully remote work policy