Customer Lifecycle Marketing Manager

Summary

Join TaskHuman as a Customer Lifecycle Marketing Manager/Client Marketing Specialist and play a key role in driving revenue growth by focusing on current clients. You will develop and execute marketing campaigns to improve client retention, expansion, and satisfaction. This role requires collaboration with Customer Success Managers and Account Managers, creating marketing programs for upselling, cross-selling, and renewals. You will also develop resources to enhance the client journey and design client-focused email campaigns and social media initiatives. Data analysis and strategic thinking are crucial for success in this position. TaskHuman offers a competitive salary and benefits package, a fully remote and flexible work environment, and professional development opportunities.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 4+ years of experience in marketing, with a focus on client or account-based marketing
• Strong understanding of marketing and analytics tools, such as HubSpot, Google Analytics, Figma, and Wordpress
• Excellent communication skills, with a knack for crafting client-focused messaging
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies
• Strong organizational and project management skills, with the ability to prioritize tasks effectively
• A collaborative mindset, with experience working closely with sales or customer success teams

Responsibilities

• Collaborate closely with Customer Success Managers (CSMs) and Account Managers to develop and execute campaigns that drive client retention, expansion, and satisfaction
• Create and implement marketing programs that support upsell, cross-sell, and renewal efforts, ensuring alignment with client needs and business goals
• Develop toolkits, collateral, and resources that enhance the buyer journey and help clients implement TaskHuman solutions seamlessly
• Design and execute client-focused email campaigns, social media initiatives, and digital marketing efforts tailored to current accounts
• Analyze campaign performance and provide data-driven insights to improve strategies and drive measurable results
• Conduct market research and monitor trends to identify opportunities for client engagement and growth
• Write, proofread, and edit compelling marketing materials across various formats, ensuring all content aligns with TaskHuman’s brand voice
• Collaborate with internal teams, including product and sales, to ensure marketing efforts align with overall business objectives

Preferred Qualifications

Business fluent Spanish

Benefits

• Competitive salary and benefits package
• Opportunity to work in a fast-paced startup environment
• Fully remote, flexible working arrangements
• Complimentary access to the TaskHuman platform for all employees
• A chance to shape the future of online coaching and make an impact on millions of users
• Professional development opportunities and an inclusive, collaborative team culture