Lifecycle Marketing Manager

Summary

Join the MyFitnessPal team as a Lifecycle Marketing Manager to drive user conversion from trial to Premium subscription. You will develop and implement lifecycle campaigns across multiple channels, optimize the trial experience, and leverage data to inform strategies. This role requires strong analytical skills, experience with marketing automation tools (Braze is required), and collaboration with cross-functional teams. The contract is temporary, running from May 5th to August 18th, with an hourly rate of $50.00. The position offers a variety of benefits, including flexible time off, volunteer days, a mentorship program, paid parental leave, a wellness allowance, and access to MyFitnessPal Premium.

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with a focus on user engagement and conversion
• Experience in mobile app lifecycle marketing, preferably within a subscription-based business model
• Hands-on experience with CRM/marketing automation tools (e.g., Braze, Iterable, Salesforce, Klayvio). Experience with Braze is required
• Strong analytical skills with experience using reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics
• Experience developing and executing segmentation and personalization strategies to drive user behavior
• Technical understanding of email and push notification marketing, including webhooks, APIs, liquid logic, and automation workflows
• Ability to manage multiple projects and collaborate cross-functionally to execute campaigns effectively
• Strong communication skills with the ability to present insights and recommendations to stakeholders
• A/B testing experience and knowledge of experimentation methodologies
• Self-starter with the ability to work independently while aligning with broader marketing and business goals

Responsibilities

• Develop and execute a multi-channel onboarding and engagement strategy focused on converting trial users into Premium subscribers
• Manage and optimize marketing automation workflows to ensure timely and relevant communications with trial users
• Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the trial-to-subscription journey
• Develop and run A/B and multivariate tests to optimize messaging, timing, and channel effectiveness for trial conversions
• Monitor key performance indicators such as conversion rates, engagement rates, and churn, and use insights to drive iterative improvements
• Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with business goals and product enhancements
• Report on campaign performance and provide actionable insights to improve trial conversion rates

Preferred Qualifications

• Basic knowledge of HTML and CSS for troubleshooting email templates is a plus
• Experience working in a fast-paced, data-driven environment with a focus on results

Benefits

• Flexible time-off policy and work on your own terms with our Responsible Time Off benefit
• 2 volunteer days per calendar year
• Mentorship program
• Paid maternity and paternity leave
• Comprehensive assistance for fertility-related matters
• Monthly Wellness Allowance
• Dedicated mental health days
• Reward and recognition platform
• Access to MyFitnessPal Premium
• Access to virtual learning and development library, and participation in training opportunities
• Competitive medical, dental, and vision benefits
• Retirement savings program with employer match
• Paid lunches in the office (for hybrid employees)