Customer Marketing Manager

Summary

Join us as a Customer Marketing Manager and own the execution of strategies to boost upsell, cross-sell, retention, and customer engagement. You will collaborate with customer success, product, and sales teams to enhance onboarding, customer communication, and foster long-term loyalty. This role demands developing targeted campaigns, designing engaging content, and building automated onboarding sequences. You will analyze customer behavior, gather feedback, and drive customer advocacy initiatives. The position is 100% remote in India, offering a competitive salary.

Requirements

• 7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing
• Strong experience in email marketing, customer engagement tools, and CRM platforms
• Ability to create data-driven marketing strategies to drive upsell, retention, and engagement
• Hands-on experience with customer journey mapping, onboarding automation, and loyalty programs
• Excellent communication and storytelling skills to build strong customer relationships

Responsibilities

• Develop targeted campaigns to increase expansion revenue from existing customers
• Implement segmentation-based marketing to identify upsell opportunities
• Partner with sales and customer success to support revenue growth initiatives
• Design newsletters, webinars, and training sessions to keep customers informed and engaged
• Lead product roadmap sessions to enhance customer loyalty and advocacy
• Establish customer marketing programs to improve NPS, product adoption, and retention rates
• Build automated onboarding sequences to improve user activation and reduce churn
• Develop personalized customer journeys to enhance engagement and long-term value
• Analyze customer behavior data to optimize lifecycle marketing strategies
• Act as the voice of the customer, gathering feedback to inform product and marketing strategies
• Drive case studies, testimonials, and referral programs to amplify customer success
• Collaborate with CSMs and product teams to ensure effective customer messaging

Preferred Qualifications

• Proven track record in B2B SaaS, SMB eCommerce, or Retail industries
• Preferred experience with HubSpot, Intercom, Gainsight,Customer.io and Google analytics

Benefits

• 100% remote in India
• INR 25.00 LPA - INR 35.00 LPA