Customer Marketing Lead

Summary

Join Prolific as a Channel Partner Marketing Manager to develop and execute strategic marketing programs driving partner-led pipeline and revenue. Collaborate with partner sales, Channel Account Managers, and cross-functional teams. Design and optimize scalable partner recruitment, onboarding, and enablement programs. Drive demand generation and measure performance for continuous improvement. This role requires extensive channel marketing experience, strong analytical skills, and proficiency in various marketing tools and platforms. Prolific offers a competitive salary, benefits, and remote work opportunities.

Requirements

• Extensive years of professional channel marketing experience
• Proven track record of developing and managing successful channel marketing programs across cloud marketplaces, systems integrators, and marketplaces
• Strong analytical skills and experience using data to inform marketing strategies, including channel contribution to pipeline
• Knowledge of channel enablement processes, digital marketing tools, and platforms
• Proficiency in event planning, including partner-led and co-branded events
• Experience coordinating and executing marketing campaigns across different time zones and cultures, managing multiple partners simultaneously
• Demonstrated ability to work effectively in cross-functional teams, including sales, product, and partner/channel teams
• Hands-on experience with channel programs
• Experience in developing joint marketing plans with strategic partners
• Strong communication and project management skills with the ability to manage multiple stakeholders and deliverables
• Comfort with matrixed organizations, working across sales, marketing, product, and operations teams to align channel strategies with corporate objectives

Responsibilities

• Develop and execute strategic channel marketing programs in close collaboration with partner sales, Channel Account Managers and cross-functional teams to drive partner-led pipeline and revenue
• Identify and prioritize key channel partners based on market potential and alignment with overall business goals
• Experiment with new marketing program ideas, focusing on comarketing opportunities, new partner acquisition opportunities, scalability, and efficiency
• Design and execute comprehensive digital, content, and in-person campaigns cobranded with channel partners spanning multiple quarters
• Work with product marketing coordinates channel enablement activities and the creation of cobranded collateral to drive partner engagement and success
• Ensure channel partners are optimally represented on our website and platforms, including any joint value propositions
• Develop targeted demand generation campaigns to help drive awareness and new partner pipeline opportunities
• Conduct regular business reviews with the partnership team to evaluate the performance of new programs, including pipeline contributions
• Provide actionable insights to stakeholders, ensuring continuous improvement of channel programs
• Experience building scalable partner recruitment and onboarding programs, focusing on accelerating time to revenue

Preferred Qualifications

• Familiarity with the research or technology industry is a plus
• Proficiency with platforms and/or marketing automation and CRM tools (e.g., HubSpot)

Benefits

• Competitive salary
• Benefits
• Remote working