Customer Marketing Lead

Summary

Join Prolific, a leader in human data infrastructure for AI development, as a Customer Marketing Manager. You will drive customer engagement, retention, and advocacy through targeted programs and data-driven insights. Responsibilities include managing end-to-end campaigns in HubSpot, planning customer events, and developing referral programs. You will collaborate with various teams, leveraging AI expertise and customer feedback to refine strategies. This role requires extensive marketing experience, strong analytical skills, and proven success in customer engagement programs. Prolific offers a competitive salary, benefits, and remote work opportunities within a mission-driven culture.

Requirements

• An extensive background in marketing, including significant experience in customer marketing or related fields such as product marketing and customer success
• Demonstrated success in designing and executing customer engagement and retention programs
• Strong analytical skills with the ability to leverage customer insights and data to refine strategies
• Experience creating and managing end-to-end campaigns using marketing automation platforms (eg HubSpot)
• Familiarity with customer lifecycle marketing best practices and tools
• Event planning and execution experience, especially around customer events (webinars, user groups, conferences)
• Strong communication skills with the ability to articulate compelling customer narratives and success stories
• Experience working in AI and understand the AI development lifecycle
• Experience with customer advocacy programs, referral marketing, and testimonial development
• Familiarity with Net Promoter Score (NPS) methodology or other customer satisfaction metrics
• Project management skills, including the ability to manage multiple, concurrent initiatives on tight timelines
• Copywriting or content creation experience, particularly for customer case studies, emails, and newsletters
• Proven ability to work cross-functionally, partnering with Product, Sales, Customer Success, and Operations
• Experience with Voice of the Customer tools or platforms and driving actionable outcomes from customer feedback

Responsibilities

• Develop and execute customer-centric marketing strategies to drive product adoption, loyalty, and advocacy among existing customers
• Partner with Customer Success, Product Marketing, and Sales to identify opportunities for upsell, cross-sell, and renewal programs
• Work closely with lifecycle marketing to ensure we are communicating to the right customer at the right time
• Plan and execute customer advocacy programs, such as referral incentives, testimonial development, and case studies that showcase customer success stories
• Track and report on customer engagement metrics, providing insights and recommendations for program improvements
• Coordinate customer-focused events, both in person and virtually, including webinars, roundtables, and user conferences
• Produce customer-focused collateral, including onboarding guides, educational content, and product updates, ensuring consistent messaging and branding
• Regularly analyze customer data and feedback to identify trends, risks, and growth opportunities, sharing insights with cross-functional teams
• Maintain strong relationships with key customers, acting as a liaison to ensure their needs and feedback are heard and addressed

Benefits

• Competitive salary
• Benefits
• Remote working