Senior Manager, Customer Marketing

Summary

Join Zimperium®, a leader in enterprise mobile security, as a Senior Manager, Customer Marketing. This critical role focuses on strengthening customer relationships through engagement, advocacy, and retention. You will lead and execute strategies to enhance customer satisfaction, expand relationships, and amplify Zimperium’s reputation. The ideal candidate is a data-driven marketer with cybersecurity or enterprise technology experience, capable of developing compelling customer narratives and executing programs that maximize customer lifetime value. You will manage customer engagement initiatives, marketing campaigns, and data-driven strategies, collaborating with cross-functional teams. This position requires strong leadership, communication, and analytical skills.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 8+ years of marketing experience, with a focus on customer marketing, engagement, or loyalty programs
• Proven track record of developing and executing customer-focused marketing campaigns that drive retention and expansion
• Strong storytelling ability, with excellent writing and communication skills
• Ability to craft compelling customer stories and advocacy content
• Experience using CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo, Gainsight)
• Strong analytical skills, with the ability to interpret marketing metrics and customer insights to optimize programs
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously under tight deadlines
• Ability to build and maintain strong relationships with customers, internal stakeholders, and leadership

Responsibilities

• Develop and manage customer engagement initiatives, including Customer Advisory Boards, executive roundtables, and quarterly customer newsletters
• Secure, develop, and promote customer endorsements through testimonials, case studies, and speaker engagements
• Create and execute a customer awards program from inception to ongoing management
• Oversee and optimize customer review programs on platforms such as Gartner Peer Insights, G2, and TrustRadius to enhance Zimperium’s market reputation
• Develop and execute targeted marketing campaigns for existing customers across multiple channels (email, social media, paid digital, and in-product messaging) promoting best practices and also introducing complementary solutions and continued revenue growth within the account
• Collaborate with content teams to develop customer-focused assets, including welcome letters, nurture emails, infographics, customer reference call guides, blog posts, and video testimonials
• Partner with Sales, Product, and Customer Success teams to ensure alignment on key messaging and campaign objectives
• Analyze customer insights, campaign performance, and market trends to refine marketing strategies and maximize impact
• Manage the marketing budget for customer initiatives and oversee measurement, reporting, and ROI analysis
• Drive a culture of continuous improvement, ensuring marketing programs are optimized for retention, expansion, and advocacy
• Lead customer marketing efforts in close collaboration with Product Marketing, Sales, Customer Success, Demand Generation and Corporate Communications
• Act as the voice of the customer within marketing, ensuring messaging and campaigns reflect customer needs and successes
• Provide leadership and strategic direction to cross-functional teams, fostering collaboration and innovation

Preferred Qualifications

Experience in the cybersecurity, SaaS, or B2B enterprise technology industry