Lifecycle Marketing Lead

Summary

Join our marketing team as a Lifecycle Marketing Lead and support the daily operations and long-term marketing strategy for Acuity Scheduling, a Squarespace company. You will lead the development of lifecycle marketing strategies across various channels, guiding customers through their journey. Collaborate with the Acuity marketing team and key partners. This is a new role, offering the opportunity to shape this function and build the program from the ground up. You will report to the Head of Marketing and have the option of working remotely (within the U.S.) or on-site (hybrid) in NYC. The role involves creating and executing marketing campaigns, analyzing customer data, and collaborating with cross-functional teams. This position offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years in lifecycle marketing or CRM in a data-driven setting, specifically focused on reaching a B2B audience
• Experience enhancing customer engagement, conversion, and retention through lifecycle marketing tactics
• The ability to interpret data, draw insights, and make data-informed decisions
• Strong writing and visual design skills to create compelling content that conveys Acuity’s brand voice
• Familiarity with marketing automation platforms like Sendgrid or Iterable
• Experience partnering with product and engineering teams
• Experience communicating and influencing across an organization
• Excellent project management and organizational skills
• Collaborative and receptive to feedback, bringing a positive energy to the team

Responsibilities

• Own lifecycle growth strategies and develop an engine for communications that engages and retains customers throughout their journey
• In collaboration with the CRM team, create, test, and maintain high-quality email campaigns
• Become an expert on our customers through user research and product analytics insights
• Analyze customer data to create targeted segments, ensuring personalized and relevant messaging
• Collaborate on the execution of multi-channel marketing campaigns, including email, in-app notifications, social media, and partner channels to enhance customer engagement
• Collaborate with Product and Marketing leads to define, manage, and execute comprehensive lifecycle marketing strategies for new and existing product initiatives and features
• Collaborate with the cross-sell team to identify opportunities for Acuity acquisition and upsell
• Work closely with cross-functional teams, including product, design, growth, CRM, content, and marketing
• Monitor and assess the effectiveness of lifecycle marketing initiatives, utilizing metrics to inform strategy adjustments and optimize results

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year