Customer Marketing Manager

Summary

Join our dynamic D2C marketing team as a Customer Marketing Manager! You'll manage campaigns for two investment brands, Dodl and AJ Bell, developing strategies, optimizing performance, and ensuring compliance. This role offers diverse experience in campaign management, customer engagement, and CRM. You'll collaborate with cross-functional teams and present your work to senior leadership. We foster a collaborative and supportive environment with opportunities for professional growth. AJ Bell is a fast-growing, award-winning company committed to inclusivity and employee well-being.

Requirements

• 5+ years’ experience in customer marketing, with demonstrated success in delivering impactful marketing campaigns
• Proficiency with CRM platforms
• Ability to work independently and solve problems
• A strategic thinker who can see the big picture and articulate ideas clearly to various stakeholders
• Data-driven mindset with a focus on testing, learning, and optimising
• Results-driven, with strong analytical skills to measure campaign success
• Excellent verbal and written communication, with the ability to present ideas effectively to stakeholders
• Strong organisational skills with meticulous attention to detail
• Collaborative team player who can build strong relationships across the organisation
• Customer-focused, with a strong understanding of customer needs and a passion for creating tailored solutions

Responsibilities

• Develop, plan, execute, and optimize service and marketing campaigns across multiple channels, including email, push notifications, and in-app messaging
• Develop in-life, cross-sell, up-sell, and engagement strategies to drive revenue growth and customer engagement
• Utilise commercial acumen to identify opportunities for cross-sell and up-sell and develop and optimise offers to maximise impact, aligning to business objectives
• Analyse campaign performance, identify insights, and make recommendations for continuous improvement
• Embed an ‘always-on’ approach to test-measure-learn, using data-driven insights to continuously improve customer and commercial results
• Ensure all marketing activities comply with regulatory requirements
• Collaborate cross-functionally with teams such as CRM, Brand, Product, Legal, Compliance, and Data to ensure alignment and deliver best-in-class customer communications
• Build and deploy emails using CRM tools and leverage customer data for segmentation and personalisation
• Lead and coordinate multiple projects, utilising strong project management skills to ensure campaigns are delivered on time and meet key performance metrics

Benefits

• Starting salary between £55,000 to £65,000 (dependent on experience)
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working