Customer Marketing Manager

Summary

Join Steer, a leading provider of software tools for automotive repair shops, as their Customer Marketing Manager. As the sole CMM, you will spearhead all Go-to-Market (GTM) initiatives, focusing on improving onboarding and upselling. You will collaborate with various teams to create impactful marketing materials and strategies. This 100% remote role (Spain, Portugal, Ukraine, or Poland) requires experience in B2B SaaS customer marketing and a proven ability to launch new products. You will be responsible for generating leads, boosting customer engagement, and maximizing revenue. Steer offers a comprehensive benefits package including health insurance, flexible PTO, parental leave, and professional development opportunities.

Requirements

• Minimum of 3-5 years of experience in customer or product marketing at a B2B SaaS company
• Experience working with software product organizations and a deep understanding of operating in a tech environment
• Experience improving upsell/cross-sell initiatives and customer onboarding
• Ability to thrive in a fast-paced, growing startup environment
• Proven experience launching new products with a fully integrated go-to-market plan and execution
• Strong understanding of B2B sales methodologies and customer support best practices
• Ability to break down complex ideas into simple, clear communication
• Ability to lead and collaborate cross-functionally with sales, marketing and success
• Genuine passion for B2B SaaS and our target market's challenges
• Highly skilled at planning, organizing, and independently managing multiple projects at once
• You think from a user’s point of view and want to get better at it all the time

Responsibilities

• Define and execute positioning, go-to-market messaging, and launch strategies for new products and feature updates
• Collaborate with product, sales, customer success, and channel teams to identify their needs, address knowledge gaps, and gain a deep understanding of the target market, customer needs, and competitive landscape
• Lead initiatives to enhance customer onboarding and upsell strategies, driving measurable improvements in customer experience
• Advocate for customers by demonstrating expertise and empathy for their pain points, ensuring their needs are at the forefront of decision-making
• Foster cross-functional alignment throughout the go-to-market process, ensuring a seamless customer journey and tracking success metrics to measure impact
• Develop compelling product messaging and positioning that resonates with target audiences and clearly differentiates the product in the market
• Create and maintain a library of self-service resources, including knowledge base articles, FAQs, in-app messages, and guides for both internal and external audiences
• Design impactful sales enablement materials, such as battle cards, product presentations, and one-pagers, to support the sales team
• Build and deliver training materials for customer success and channel partners to ensure a deep understanding of product features and value propositions
• Plan, manage, and optimize product launch campaigns to drive awareness, generate leads, and increase adoption
• Partner with the content marketing team to create engaging content that educates and informs potential customers
• Track and analyze product marketing performance metrics, using insights to identify areas for improvement and inform future strategies

Preferred Qualifications

• Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling)
• Strong understanding and experience in Pendo (or similar)
• Experience developing KB articles and other self-service resources
• Familiarity with sales enablement tools and methodologies
• Experience creating content for channel partners
• Understanding of SEO best practices for internal search functionality

Benefits

• 100% remote
• Health, Dental & Vision Insurance
• Flexible PTO with 15 days minimum per year
• Health days
• Generous Parental Leave
• Learning Stipend
• WFH Equipment
• Chance to work with the latest technology
• A collaborative and innovative work culture
• Opportunities for career growth and development