Customer Marketing Manager

Summary

Join Mitratech, a team of technocrats building world-class products for Legal, Risk, Compliance, and HR functions. As a Customer Marketing Manager, you will support a unified customer lifecycle program, driving product adoption and retention, and fostering cross-sell and advocacy. You will collaborate with various teams to build and execute customer lifecycle campaigns, track campaign effectiveness, and refine messaging. This remote role, based in Canada, requires strong communication and analytical skills, along with experience in B2B technology customer marketing. The ideal candidate will have 3-5 years of relevant experience and a proven track record of success in multi-channel marketing campaigns. Mitratech offers a diverse and inclusive work culture with opportunities for professional growth.

Requirements

• 3-5 plus years of customer marketing or customer lifecycle experience, preferably in the B2B technology sector
• Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
• Strong communication skills with the ability to write compelling copy and communicate with executives
• Skilled at building relationships and work collaboratively with cross-functional stakeholders
• Experienced in managing multiple projects and initiatives while staying on strategy, on time and on budget
• Strong analytical skills and ability to provide data-driven recommendations to management

Responsibilities

• Collaborate with Customer Success, Customer Experience, Product Marketing, and Field Marketing teams to develop high-performing customer education, engagement, and expansion campaigns
• Develop and manage multi-channel marketing lifecycle campaigns that communicate and reinforce product value, optimize solution adoption, and drive retention
• Develop and execute customer lifecycle marketing strategies, supporting at-risk segments and implementing proactive retention initiatives
• Segment customers based on value needs and product usage to inform campaign development
• Leverage content and tools (email, webinars, in-product messaging, etc.) to drive internal and external visibility and engagement on key solutions and products
• Collect and analyze campaign performance and customer usage data, feedback, and behavioral trends to refine positioning, improve education programs, and enhance customer experiences
• Drive customer advocacy initiatives including online reviews, testimonials, customer success stories, customer events, reference programs, and speaking opportunities
• Maintain customer story library database and share regular updates and communication to sales, marketing, and Customer Experience teams