Customer Marketing Manager

Summary

Join Mitratech's global team as a Customer Marketing Manager and contribute to a unified customer lifecycle program. You will collaborate with various teams to develop and execute high-performing customer engagement campaigns, leveraging multi-channel strategies to drive product adoption and retention. Responsibilities include developing customer lifecycle marketing strategies, segmenting customers, and analyzing campaign performance to refine messaging and enhance customer experiences. You will also foster customer advocacy through various initiatives. This remote position, based in Canada, requires strong communication, analytical, and collaborative skills, along with 3-5 years of relevant B2B tech experience. The ideal candidate will be available during core Eastern Time Zone hours for effective team collaboration.

Requirements

• 3-5 plus years of customer marketing or customer lifecycle experience, preferably in the B2B technology sector
• Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
• Strong communication skills with the ability to write compelling copy and communicate with executives
• Skilled at building relationships and work collaboratively with cross-functional stakeholders
• Experienced in managing multiple projects and initiatives while staying on strategy, on time and on budget
• Strong analytical skills and ability to provide data-driven recommendations to management

Responsibilities

• Collaborate with Customer Success, Customer Experience, Product Marketing, and Field Marketing teams to develop high-performing customer education, engagement, and expansion campaigns
• Develop and manage multi-channel marketing lifecycle campaigns that communicate and reinforce product value, optimize solution adoption, and drive retention
• Develop and execute customer lifecycle marketing strategies, supporting at-risk segments and implementing proactive retention initiatives
• Segment customers based on value needs and product usage to inform campaign development
• Leverage content and tools (email, webinars, in-product messaging, etc.) to drive internal and external visibility and engagement on key solutions and products
• Collect and analyze campaign performance and customer usage data, feedback, and behavioral trends to refine positioning, improve education programs, and enhance customer experiences
• Drive customer advocacy initiatives including online reviews, testimonials, customer success stories, customer events, reference programs, and speaking opportunities
• Maintain customer story library database and share regular updates and communication to sales, marketing, and Customer Experience teams