Customer Marketing Manager

Summary

Join Catchpoint Systems, a leader in internet performance monitoring, as a Customer Marketing Manager. Drive customer satisfaction, retention, and expansion by managing the customer lifecycle, collaborating with product managers on releases, educating customers about new capabilities, and reaching new buying centers. Design and execute programs for every stage of the customer journey. Work closely with Product Managers and Product Marketing to understand upcoming releases and new features. Build and maintain a customer education strategy. Identify and nurture customer advocates. Define and track key metrics to measure the effectiveness of customer marketing programs. This role is pivotal in ensuring our customers realize maximum value from our solutions and become advocates for the Catchpoint brand.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3+ years of experience in customer marketing, lifecycle marketing, or related roles in a B2B SaaS environment
• Proven track record of developing and executing customer-focused marketing strategies that drive retention, satisfaction, and expansion
• Strong collaboration skills with experience working cross-functionally, especially with Product, Sales, and Customer Success or Account Management teams
• Excellent written and verbal communication skills; ability to create compelling content and deliver presentations
• Analytical mindset with experience measuring and reporting on marketing program effectiveness
• Creative, strategic thinker with a passion for customer success and advocacy

Responsibilities

• Customer Lifecycle Management - Design and execute programs for every stage of the customer journey, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience
• Product Release Collaboration - Work closely with Product Managers and Product Marketing to understand upcoming releases and new features
• Customer Education - Build and maintain a robust customer education strategy, including guides, tutorials, webinars, and interactive content to drive product adoption and customer success
• Customer Advocacy and Expansion - Identify and nurture customer advocates for case studies, testimonials, and speaking opportunities
• Measurement and Reporting - Define and track key metrics to measure the effectiveness of customer marketing programs, reporting insights and ROI to stakeholders

Benefits

• Medical, dental, and vision care
• 401(k) plan with company match
• Paid time off
• Employee wellness perks
• Competitive equity package
• Variable compensation