Customer Marketing Manager

Summary

Join Mitratech's global team as a Customer Marketing Manager and contribute to a unified customer lifecycle program. You will collaborate with various teams to develop and execute high-performing customer engagement campaigns, focusing on product adoption, retention, and expansion. Responsibilities include developing multi-channel marketing campaigns, segmenting customers, leveraging various content and tools, analyzing campaign performance, and driving customer advocacy initiatives. The ideal candidate possesses 3-5+ years of customer marketing experience in the B2B technology sector, a proven track record of successful campaign execution, strong communication and analytical skills, and the ability to collaborate effectively with cross-functional teams. This remote position is based in Canada, with a preference for candidates who can work during standard Eastern Time Zone business hours.

Requirements

• 3-5 plus years of customer marketing or customer lifecycle experience, preferably in the B2B technology sector
• Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
• Strong communication skills with the ability to write compelling copy and communicate with executives
• Skilled at building relationships and work collaboratively with cross-functional stakeholders
• Experienced in managing multiple projects and initiatives while staying on strategy, on time and on budget
• Strong analytical skills and ability to provide data-driven recommendations to management

Responsibilities

• Collaborate with Customer Success, Customer Experience, Product Marketing, and Field Marketing teams to develop high-performing customer education, engagement, and expansion campaigns
• Develop and manage multi-channel marketing lifecycle campaigns that communicate and reinforce product value, optimize solution adoption, and drive retention
• Develop and execute customer lifecycle marketing strategies, supporting at-risk segments and implementing proactive retention initiatives
• Segment customers based on value needs and product usage to inform campaign development
• Leverage content and tools (email, webinars, in-product messaging, etc.) to drive internal and external visibility and engagement on key solutions and products
• Collect and analyze campaign performance and customer usage data, feedback, and behavioral trends to refine positioning, improve education programs, and enhance customer experiences
• Drive customer advocacy initiatives including online reviews, testimonials, customer success stories, customer events, reference programs, and speaking opportunities
• Maintain customer story library database and share regular updates and communication to sales, marketing, and Customer Experience teams