Customer & Product Marketing Manager

Summary

Join Adthena, an award-winning search intelligence platform, and become our next Customer & Product Marketing Manager. In this role, you will drive customer engagement, product adoption, and go-to-market success. You will lead targeted campaigns across various channels, manage the monthly product newsletter, coordinate Customer Advisory Board sessions, and create compelling in-app experiences. You will also work with Sales and Customer Success teams to develop case studies and implement a comprehensive customer lifecycle strategy. Adthena offers a remote-first, flexible work environment with excellent benefits, including trust-based vacation, private medical insurance, mental health support, and generous parental leave. We are a stable, yet agile tech company with a strong culture and award-winning product.

Requirements

• Proven experience in customer and product marketing, preferably within a SaaS or digital marketing environment
• Strong understanding of Google Ads and paid search strategies
• Proficiency with HubSpot, Pendo, and ideally Planhat
• Excellent written and verbal communication skills
• Ability to work cross-functionally with Product, Sales, Customer Success & Account Management teams
• Strategic thinker with a data-driven approach to decision-making

Responsibilities

• Go-to-Market (GTM) Initiatives: Collaborate with Product and Marketing teams to plan and execute GTM strategies for new product releases (e.g., Ask Arlo, Search Performance Score, Brand Activator updates)
• Develop targeted communications across email, in-app messages, login page promotions, and blog content to announce new features and benefits
• Monthly Product Newsletter: Manage the creation and distribution of the Exact Match Newsletter via HubSpot, highlighting recent product updates, upcoming alpha programs, CAB invitations, and relevant industry news
• Case Studies & Customer Stories: Work with Sales and Customer Success teams to identify and develop compelling case studies that showcase the value delivered to customers and agencies
• Publish and promote these stories on the website and through sales enablement materials
• Customer Lifecycle Strategy: Design and implement an 18-month content strategy segmented across the customer lifecycle using HubSpot and Pendo
• Develop onboarding materials for months 1–3 and introduce advanced features and reports in subsequent phases to drive continuous engagement
• Customer Advisory Board (CAB): Coordinate with Product Managers to prepare content for quarterly CAB sessions
• Lead 3-hour Zoom meetings, capture key takeaways, and share insights with the Management Team to inform product strategy
• In-App Walkthroughs (Pendo): Create engaging in-app guides, videos, and illustrations to help customers understand and adopt new features
• Segment content by audience type or specific application areas to enhance relevance and effectiveness
• Customer Surveys: Develop and distribute segmented surveys via HubSpot and Pendo to assess renewal sentiment, product satisfaction, and feature feedback
• Analyse results to inform product development and customer success strategies

Benefits

• Trust-Based Vacation: Take as much time off as you need, when you need it
• Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney)
• Flexible Work: Work how and where you do your best, with full autonomy over your day
• Career Growth: Bespoke training and career development via “Sherpa Plans” to guide your growth
• Private Medical Insurance: Fully covered health care
• Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to ‘healthier living’ services such as ‘HeadSpace’
• Family Care Package: Up to 6 months fully paid maternity leave, and 2 months of paternity leave
• Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one
• Home Office Stipend: $200 for your ideal remote setup
• Swag Welcome Gift: $70 credit to grab some merch
• Birthday Day Off: Celebrate your special day
• Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups
• Volunteer Days: Make a difference with paid volunteer time each quarter