Director of Demand Generation

Summary

Join our Marketing team as we expand and bring on a Director of Demand Generation to develop and execute strategies that drive pipeline growth.

Requirements

• SaaS Extraordinaire: you’ve spent time in your driving demand and marketing SaaS products (MarTech or adjacent industries a plus)!
• Problem solver: you recognize patterns, synthesize information and come up with creative, simple, and practical solutions
• Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
• Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
• Clear communicator: you are able to express yourself clearly and persuasively, both in writing and speech
• Entrepreneurial: you proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes

Responsibilities

• Lead strategic demand generation initiatives: Define, execute, and continuously optimize multi-channel marketing campaigns (including email, paid media, content syndication, webinars, and more) to drive brand awareness, lead acquisition, and sales pipeline growth
• Optimize marketing automation systems: Oversee the selection, implementation, and optimization of a marketing automation platform (e.g., Marketo, HubSpot) to segment audiences, deliver personalized campaigns, automate lead scoring, and track performance through comprehensive data analysis and reporting
• Develop targeted nurture programs: Create and manage end-to-end lead nurturing strategies to engage prospects, accelerate pipeline movement, and improve conversion and win rates, ensuring a seamless transition between marketing and sales
• Develop process for multi-touch attribution: Partner with RevOps to design and implement a multi-touch attribution model, ensuring that marketing efforts are effectively measured and aligned with sales outcomes, facilitating data-driven decision-making
• Align sales and marketing for revenue impact: Work closely with sales and marketing leadership to ensure alignment on lead quality, timely follow-up strategies, and continuous feedback loops that optimize pipeline velocity and drive toward shared revenue targets
• Build and mentor a high-performing team: Develop, coach, and scale the Demand Generation team, fostering a culture of accountability, creativity and results-driven performance

Benefits

• Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)
• 100% remote work environment with flexible hours
• Quarterly gatherings where we meet in person in a different city to work together, bond as a team and celebrate our progress
• Weekly team events (lunch and learns, trivia, virtual escape rooms, town hall and team health “barometer” meetings)
• [US Only] Competitive benefits (major medical, vision, dental and LTD) and 401K matching program