Demand Generation Director

Summary

Join Slang.ai as the Director, Demand Generation and lead the strategic vision and execution of multi-channel demand generation campaigns driving pipeline growth. You will report to the CEO and partner with Product Marketing. This role requires a strategic and data-driven mindset to design and oversee programs integrating events, paid media, email, and multi-touch campaigns. You will work cross-functionally with Sales, Product, and Creative teams. As a leader, you will use advanced tools to drive performance and optimization, directly impacting revenue growth and market expansion. Slang.ai is a remote-first company with an office in New York, requiring occasional travel. This position offers opportunities for professional growth and development within a supportive and innovative culture.

Requirements

• 5+ years in demand generation or growth marketing, ideally in a SaaS or tech environment
• Proficiency with marketing automation tools (e.g., HubSpot) and paid media management tools (Facebook, Google Adwords, Youtube, Tiktok)
• Strong ability to interpret data, report on metrics, and derive actionable insights
• A passion for crafting compelling campaigns and experimenting with new strategies
• A collaborative, entrepreneurial approach and a commitment to driving measurable impact

Responsibilities

• Lead the strategic vision and execution of multi-channel demand generation campaigns that drives pipeline growth
• Design and oversee programs that integrate events, paid media, email, and multi-touch campaigns
• Work cross-functionally with Sales, Product, and Creative teams to craft initiatives
• Use advanced tools and methods to drive performance and optimization
• Design and execute in-person and virtual events, webinars, and sponsorships to generate leads, nurture prospects, and drive pipeline growth
• Develop and optimize paid media campaigns across platforms (e.g., Google Ads, LinkedIn, and programmatic channels) to maximize ROI
• Plan and execute segmented, personalized email campaigns to drive engagement across the customer journey
• Strategically combine content, events, paid media, and email into cohesive, multi-channel campaigns that accelerate lead generation and pipeline movement
• Analyze campaign performance, report on key metrics, and identify opportunities for optimization and growth
• Work closely with sales, product, and creative teams to align strategies, share insights, and ensure seamless execution
• Continuously test and refine new approaches to demand generation, contributing to a culture of learning and adaptability

Benefits

• Competitive compensation, including various rewards and benefits
• Access to mentorship, leadership development, and professional training opportunities