Demand Generation Director
Slang.ai
Summary
Join Slang.ai as the Director, Demand Generation and lead the strategic vision and execution of multi-channel demand generation campaigns driving pipeline growth. You will report to the CEO and partner with Product Marketing. This role requires a strategic and data-driven mindset to design and oversee programs integrating events, paid media, email, and multi-touch campaigns. You will work cross-functionally with Sales, Product, and Creative teams. As a leader, you will use advanced tools to drive performance and optimization, directly impacting revenue growth and market expansion. Slang.ai is a remote-first company with an office in New York, requiring occasional travel. This position offers opportunities for professional growth and development within a supportive and innovative culture.
Requirements
- 5+ years in demand generation or growth marketing, ideally in a SaaS or tech environment
- Proficiency with marketing automation tools (e.g., HubSpot) and paid media management tools (Facebook, Google Adwords, Youtube, Tiktok)
- Strong ability to interpret data, report on metrics, and derive actionable insights
- A passion for crafting compelling campaigns and experimenting with new strategies
- A collaborative, entrepreneurial approach and a commitment to driving measurable impact
Responsibilities
- Lead the strategic vision and execution of multi-channel demand generation campaigns that drives pipeline growth
- Design and oversee programs that integrate events, paid media, email, and multi-touch campaigns
- Work cross-functionally with Sales, Product, and Creative teams to craft initiatives
- Use advanced tools and methods to drive performance and optimization
- Design and execute in-person and virtual events, webinars, and sponsorships to generate leads, nurture prospects, and drive pipeline growth
- Develop and optimize paid media campaigns across platforms (e.g., Google Ads, LinkedIn, and programmatic channels) to maximize ROI
- Plan and execute segmented, personalized email campaigns to drive engagement across the customer journey
- Strategically combine content, events, paid media, and email into cohesive, multi-channel campaigns that accelerate lead generation and pipeline movement
- Analyze campaign performance, report on key metrics, and identify opportunities for optimization and growth
- Work closely with sales, product, and creative teams to align strategies, share insights, and ensure seamless execution
- Continuously test and refine new approaches to demand generation, contributing to a culture of learning and adaptability
Benefits
- Competitive compensation, including various rewards and benefits
- Access to mentorship, leadership development, and professional training opportunities