Demand Generation Director

Summary

Join Execweb, a fast-growing cybersecurity company, as their Director of Demand Generation! In this high-impact role, you will develop and execute multi-channel marketing campaigns to generate qualified leads and drive revenue growth. Leverage your expertise in B2B marketing, marketing automation, and data-driven decision-making to optimize lead generation and conversion rates. You will collaborate closely with the sales team to ensure alignment and provide qualified opportunities. The ideal candidate possesses a strong background in demand generation at a cybersecurity startup and a proven track record of creating scalable, high-converting campaigns. This position offers the opportunity to make a significant contribution to a dynamic and expanding organization.

Requirements

• 2+ years of demand generation experience at a cybersecurity startup
• Proven track record in B2B lead generation and pipeline growth
• Strong understanding of LinkedIn organic and paid marketing channels
• Strong proficiency in marketing automation tools (e.g., HubSpot, Apollo)
• Experience with marketing analytics and using data to optimize campaigns
• Deep understanding of B2B marketing strategies and cybersecurity buyer personas
• Strong collaboration skills with sales teams to ensure seamless marketing-to-sales handoff
• Ability to work independently in a remote environment and drive measurable results

Responsibilities

• Develop and Execute Demand Generation Strategies
• Plan and manage multi-channel campaigns (email, LinkedIn, paid media, content syndication, etc.) to drive high-quality leads for our sales team
• Leverage ABM (Account-Based Marketing) techniques to engage high-value cybersecurity vendors
• Optimize Lead Generation & Conversion
• Use data-driven insights to track, measure, and optimize campaign performance, ensuring continuous improvement in MQL-to-SQL conversion rates
• Test and refine messaging, audience segmentation, and targeting strategies to increase engagement and pipeline impact
• Marketing Automation & Analytics
• Implement and manage marketing automation tools to scale lead nurturing and improve conversion rates
• Track and report on key metrics, including CAC, LTV, pipeline velocity, and campaign ROI
• Sales & Marketing Alignment
• Work closely with the sales team to ensure marketing efforts align with revenue goals and provide qualified opportunities that convert
• Develop sales enablement materials, nurture sequences, and playbooks to support the sales process

Preferred Qualifications

• Experience running Account-Based Marketing (ABM) campaigns
• Familiarity with LinkedIn, Google retargeting strategies
• Understanding of the cybersecurity industry and its unique marketing challenges