Summary
Join Owner.com, an all-in-one platform for restaurants, as a Demand Generation Lifecycle Marketing Manager. You will drive lead engagement and customer conversion by developing and executing targeted campaigns across various channels. This role involves collaborating with product marketing, marketing operations, and sales teams to optimize campaigns and improve conversion rates. The position is 100% remote and based in the US or Canada. You will analyze lead data, create engaging content, and monitor key performance metrics. Success in this role means significantly improving conversion from lead to closed deals.
Requirements
- 3-5 years in lifecycle marketing with at least 2 years in a B2B environment
- Expertise with using marketing automation tools (e.g. Braze, Hubspot, Marketo) to build multi-step, multi-channel campaigns to achieve extraordinary business outcomes
- Proficiency in advanced segmentation and personalization to create and execute highly effective campaigns
- Skilled with CRM tools (e.g. Salesforce, Hubspot) and analytics tools (e.g., Looker, Tableau) to pull data, personalize campaigns, and run reports
- Familiarity with AI tools (e.g. Claude, ChatGPT) to write copy and create assets that are aligned with brand guidelines
- Analytical and results oriented while having an incredibly high bar for craft and quality
Responsibilities
- Execute demand generation lifecycle marketing campaigns to nurture B2B prospects through the sales funnel, driving pipeline growth and revenue generation
- Analyze lead data to support segmentation and personalization efforts that improve lead quality and conversion rates
- Create, test, and optimize calendar and event-driven campaigns to drive pipeline acceleration
- Support the optimization of gated content, webinars, and lead magnets to improve lead quality
- Work with product-led growth (PLG) tools to drive product-qualified lead conversion
- Contribute strong copywriting and email design skills to create campaign assets and lead nurturing materials
- Monitor key performance metrics (e.g., channel performance, lead generation, pipeline velocity, MQLs, SQLs) and report insights to leadership
- Apply demand generation best practices while adapting to a fast-paced, flexible startup environment
Benefits
- The estimated base salary range for this role is $120,000 - $140,000 USD plus a generous pre-IPO equity package
- Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
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