Growth Marketing Manager, Lifecycle

Summary

Join Stripe's Growth Marketing team as a Growth Marketing Manager and become a key driver of global marketing efforts. You will design, implement, and optimize scaled lifecycle campaigns across user segments, focusing on email marketing and in-product notifications to boost sales and revenue. Responsibilities include identifying customer needs, leveraging marketing automation and data-driven techniques, and collaborating with various stakeholders. The ideal candidate possesses 7+ years of work experience, including 5+ years in marketing campaign design and launch, and 3+ years in campaign performance analysis, marketing brief writing, and leveraging data and ML-driven techniques.

Requirements

• 7+ years of work experience
• 5+ years of experience in a marketing role designing and launching campaigns
• 3+ years of experience analyzing and taking action on the performance of marketing campaigns
• 3+ years of experience writing marketing briefs
• 3+ years of experience leveraging data and ML-driven techniques

Responsibilities

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g., sales pipeline, product activation, revenue)
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Preferred Qualifications

• 10+ years of work experience
• 3+ years of email marketing/CRM experience
• 3+ years of B2B marketing experience
• Experience with Marketo, Salesforce, and/or Salesloft
• Experience collaborating with sales teams