VP, Demand Generation

Summary

Join LaunchDarkly as VP, Demand Generation to lead the Demand Generation team, develop and execute a comprehensive Product Led Growth strategy, and manage the marketing budget. You will forecast and manage marketing initiatives, define and execute an omni-channel marketing plan, and partner with sales, product, and FP&A executives. Responsibilities include driving team innovation, monitoring campaign performance, and reporting to the executive team. The ideal candidate has 10+ years of Demand Generation leadership experience, expertise in marketing automation and sales automation, and experience in SaaS and/or developer tooling. Success in leading teams through global market expansion and experience in a startup environment are also preferred. The role offers a competitive salary, RSUs, health, vision, and dental insurance, and mental health benefits.

Requirements

• Multi-year Demand Generation leadership experience (10+ years)
• Experience with marketing automation (Marketo) and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools
• Experience in SaaS and/or developer tooling
• Prior success leading teams through global market expansion and periods of high growth and rapid change
• Organized with strong time management, and project management skills
• Results focused with strong prioritization skills and “win as a team” mentality
• Customer focused, collaborative, self-aware leader who contributes to and thrives in a culture of trust, transparency, initiative, respect, enthusiasm, fun, accountability and the ownership principle that the company’s success is my success

Responsibilities

• Lead the Demand Generation team at LaunchDarkly, while collaborating closely with website, field and event marketing, and content teams
• Develop and execute a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales
• Forecast and manage marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously and partnering with cross-functional teams and stakeholders to deliver full-funnel campaigns and nurture programs that deliver measurable results
• Define and execute an omni-channel marketing plan, marketing technology stack, segmentation, modeling, managing marketing budget, goals and KPIs to achieve new customer growth targets
• Partner with sales, product and FP&A executives to define, evolve and communicate marketing plans and performance to goal as market dynamics evolve to ensure alignment of goals, objectives and strategies with direct and indirect revenue plans
• Drive teams to innovate, pilot, challenge, measure and track performance of marketing activities, programs and mix to effectively achieve key pipeline metrics
• Regularly monitor, analyze, report and present on campaign and KPI performance, regional success, deliverables and programs among teams and to the executive team

Preferred Qualifications

Experience in a successful startup or emerging growth technology company that markets to developers is an asset

Benefits

• Restricted Stock Units (RSUs)
• Health, vision, and dental insurance
• Mental health benefits