Demand Generation Manager

Summary

Join Walnut, a fast-growing sales automation startup, as their Demand Generation Manager and be the catalyst behind their up-market growth. You will design and execute data-driven ABX campaigns, uniting Marketing, Sales, RevOps, and Product to generate measurable pipeline and revenue. This role offers a unique opportunity to join a rapidly growing team and significantly impact the market, GTM strategy, product, and organization. You will own ABX strategy and execution, build a target-account matrix, and manage a demand generation budget. The position requires strong data analysis skills, experience with various marketing tools, and a proven track record of success in demand generation. Walnut offers a competitive salary and a comprehensive benefits package.

Requirements

• Have 5–7 years running multi-channel demand programs
• Led or co-led an ABM/ABX motion (enterprise + mid-market) and can show SQL or revenue impact
• Are fluent with tools like HubSpot/SFDC, 6sense/RollWorks, LinkedIn Campaign Manager, gifting/personalization platforms
• Are sharp with data, reporting, and the understanding of key demand generation outcomes and how they impact the business
• Have a “make it happen” mindset and believe fortune favors the bold - you’re aggressive, fearless, scrappy, and have a strong sense of ownership/pride in your craft
• Thrive with autonomy, creative freedom, and exploration

Responsibilities

• Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting
• Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards
• Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts
• Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression
• Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops
• Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn’t move pipeline; double-down on what does

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• A 401(k) with company match
• Generous paid time off
• Other employee perks to support your well-being and growth