Demand Generation Manager

Summary

Join Walnut, a rapidly growing sales automation startup, as their Demand Generation Manager and be the catalyst behind their up-market growth. You will design and execute data-driven ABX campaigns that unite Marketing, Sales, RevOps, and Product to generate measurable pipeline and revenue. This role offers a unique opportunity to join a team changing B2B product company GTM processes and strategies. You will own the ABX strategy and execution, build the target-account matrix, and manage the demand generation budget. You will also collaborate on messaging and content, enable Sales & SDRs, and continuously test, learn, and scale campaigns. This is a remote position based in Europe.

Requirements

• Have 5 years running multi-channel demand programs
• Led or co-led an ABM/ABX motion (enterprise + mid-market) and can show SQL or revenue impact
• Are fluent with tools like HubSpot/SFDC, 6sense/RollWorks, LinkedIn Campaign Manager, gifting/personalization platforms
• Are sharp with data, reporting, and the understanding of key demand generation outcomes and how they impact the business
• Have a “make it happen” mindset and believe fortune favors the bold - you’re aggressive, fearless, scrappy, and have a strong sense of ownership/pride in your craft
• Thrive with autonomy, creative freedom, and exploration

Responsibilities

• Own ABX strategy & execution: Build the target-account matrix (Tier 1 enterprise, Tier 2 mid-market clusters), program structure, alignment with sales, and command a healthy demand gen budget to design plays across paid social, outbound orchestration, and intent retargeting
• Stand up measurement & reporting: Partner with RevOps to ensure every play is tracked from first touch to closed-won; surface weekly leading-indicator dashboards
• Optimize always-on channels: Keep CPL, CAC, and reach guardrails green while ABX soaks budget; identify quick wins in paid search and lifecycle email that support target accounts
• Collaborate on messaging & content: Feed persona insights to Product Marketing; brief Content on asset gaps that unlock account progression
• Enable Sales & SDRs: Work with Sales Enablement to build cadences, talk tracks, and one-sheet briefs that sync with ABX campaigns; run post-mortems to tighten loops
• Test, learn, scale: Fail fast, succeed faster - run structured experiments (audience, creative, offers). Kill what doesn’t move pipeline; double-down on what does