Demand Generation Manager

Summary

Join Bugcrowd, a leader in crowdsourced security, as a Demand Generation Manager. This role requires a data-driven marketing professional with proven experience in email marketing, ABM strategy, and paid campaign management. You will partner with senior management to develop and execute multi-touch digital campaigns, track campaign performance, and collaborate with cross-functional teams. The ideal candidate possesses strong communication and project management skills, along with experience with specific marketing tools. This is a fully remote position.

Requirements

• 4+ years of relevant B2B demand generation experience in a tech start-up environment
• Bachelor’s degree in Marketing, Communications or related field
• Excellent written and verbal communication skills
• Detail-oriented with strong project management skills, able to handle multiple campaigns with competing priorities in a fast-paced environment
• Understanding of data analysis and performance metrics to track ROI, identify patterns, and make strategic decisions based on insights
• Enjoys challenges and has a determined mindset to overcome obstacles that may arise
• Experience with 6sense and Marketo or similar required

Responsibilities

• Partner with senior manager to develop and execute account-based, multi-touch digital campaigns, creating personalized experiences aimed at buying stage progression, qualifying accounts and hitting revenue goals
• Develop and manage email marketing strategy, including nurture campaigns, focusing on audience reach, messaging, segmentation, testing, and growth
• Manage paid social, search, and display campaigns across platforms as well as content syndication and other 3rd party programs to increase reach and engagement
• Track and report on campaign performance, using data-driven insights to refine strategies, improve conversion rates, and maximize ROI
• Align closely with cross-functional marketing teams, SDRs, sales and customer success teams to ensure cohesive messaging and shared measurable outcomes

Preferred Qualifications

• Proven ABM experience
• Experience with Salesforce, Mutiny and Monday.com

Benefits

• Remote, work-from-home 100% of the time
• $83,200 - $114,400
• Discretionary bonus program or commission plan