Demand Generation Manager

Summary

Join G2, a global leader in the software marketplace, as their Demand Generation Manager. In this role, you will own the global digital channel activation, execution, performance reporting, analysis, and optimization. You will manage various digital channels, including SEM, social advertising, and account-based marketing. Responsibilities include developing multi-channel strategies, managing campaigns, optimizing conversion rates, and collaborating with cross-functional teams. The ideal candidate will have 3-5 years of experience in digital marketing with a focus on paid acquisition or B2B demand generation. G2 offers a supportive work environment with generous benefits, including flexible work, ample parental leave, and unlimited PTO.

Requirements

• 3-5 years experience in digital marketing, preferably with a specialization in paid acquisition channels or B2B demand generation
• A data-driven approach to performance tracking, A/B testing, reporting and campaign optimization
• Strong written and verbal communication skills
• Ability to work US-based hours, either eastern, central, mountain or pacific time

Responsibilities

• Align with field marketing and broader demand gen teams to develop multi-channel digital strategies that meet marketing qualified opportunity and pipeline goals for each quarter and year across all segments and markets
• Manage day-to-day contact for agency collaboration and management, campaign tracking, testing approval, performance reporting, landing page development, lead routing, budget management and liaising with G2’s creative team for assets and messaging as needed, and more for Search Engine Marketing (SEM)
• Manage campaign setup, audience creation, ad development, tracking, testing, analysis, optimization, forecasting and budget planning, lead routing, creative asset management, performance reporting and more for Social Advertising and Account Based Marketing
• Collaborate with the marketing operations team on dashboard creation, performance reporting, goal attainment, lead routing, monthly and yearly business review metrics, and more, to bring transparency to G2’s digital marketing strategy
• Continually find new ways to increase conversion rates on G2 campaigns and web pages which includes testing creative options, ad and page formats, calls to action (CTAs), messaging, subject lines and more for Conversion Rate Optimization (CRO)
• Collaborate with the brand/creative team, agencies, and the demand generation team on landing page development and usage across all channels as needed (SEM, LinkedIn, display, webinars, events and more), including CRO
• Collaborate with stakeholders to build target and retargeting audiences as needed for all channels, segments, markets and campaigns
• Join brainstorming sessions, business reviews and kickoff meetings and present your recommendations for how to meet and exceed business objectives
• Own key parts of global, segment, and regional campaigns including messaging development, creative recommendations, retargeting strategies and more
• Support or consult on other G2 businesses including Data Solutions, Market Intelligence, Labs, and more
• Consider emerging marketing technologies or tools that G2 should evaluate, as well as developing business cases for how these new channels can benefit our business

Preferred Qualifications

• Proven campaign experience with success leveraging creative assets, messaging, audiences and offers to drive leads and exceed business objectives
• Strong platform proficiency across Marketo, Salesforce, LinkedIn Campaign Manager, HubSpot, Google Ads, Google Analytics, Looker, G-Suite (docs, sheets, slides), Meta for Business, Bizible, and others

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO