Demand Generation Manager

Summary

Join Shipwell as the Demand Generation Manager and play a pivotal role in driving company growth. You will create and execute innovative marketing strategies across multiple channels, collaborating with various teams to maximize results. This hands-on role demands strategic thinking and tactical execution, encompassing campaign development, performance optimization, and exploring new approaches to connect with the target audience. You will own the full demand generation funnel, leveraging tools like HubSpot and 6Sense. If you are passionate about driving measurable results and building scalable marketing programs, this is the ideal opportunity for you. Shipwell offers a remote work environment with various benefits, including unlimited PTO, a robust healthcare package, and a 401k program.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations)
• 5+ years of experience in demand generation or digital marketing, preferably in B2B SaaS or technology
• Proven track record of planning and executing integrated marketing campaigns that drive measurable pipeline and revenue impact
• Experience with Account-Based Marketing (ABM) strategies and tactics, including tools like 6Sense or Demandbase
• Hands-on experience with marketing tools such as HubSpot, Google Ads, and social media platforms
• Strong understanding of lead management, scoring, and funnel optimization best practices
• Excellent copywriting skills with the ability to craft persuasive and engaging content for multiple channels
• Proficiency in social media strategy and management for B2B audiences, including experience in writing, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook
• Proficiency in analyzing campaign data and making data-driven decisions using tools like Google Analytics or Tableau
• Self-motivated, highly organized, and collaborative team player with strong communication skills
• Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies

Responsibilities

• Plan, execute, and optimize integrated demand generation campaigns across digital, email, social media, and events to drive pipeline and revenue growth
• Develop and implement Account-Based Marketing (ABM) strategies to target key industries and accounts with highly personalized campaigns that align with sales objectives
• Own paid search, paid social, and display advertising strategy and execution, ensuring efficient spend and ROI
• Manage organic social media strategy, content creation, and community engagement to drive brand awareness and audience growth
• Oversee email marketing campaigns, including segmentation, A/B testing, and nurture workflows
• Manage database growth and segmentation strategies to maintain a high-quality lead database and drive conversions across the funnel
• Implement and optimize lead scoring models to prioritize and qualify leads for sales
• Plan and execute online and in-person events, including webinars, trade shows, partner events, and customer events, to engage prospects, nurture existing relationships, and accelerate deals
• Collaborate on partner marketing initiatives, driving co-marketing campaigns that amplify shared goals
• Develop compelling copy for campaigns, emails, ads, landing pages, and other marketing assets
• Partner with product, sales and customer success to align messaging and campaigns with product launches and customer needs
• Own the management and optimization of marketing tools, including HubSpot and 6Sense, to execute campaigns and ensure accurate tracking
• Analyze campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI, providing actionable insights to improve performance

Preferred Qualifications

Event planning experience, both virtual and in-person, is a plus

Benefits

• Enjoy working remotely with the added perk of a home office reimbursement
• Unlimited Paid Time Off (PTO)
• A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&D coverage, and flexible/health savings accounts
• 401K program where Shipwell matches up to 4%
• A yearly learning and development budget
• Subsidized internet, cell phone, fitness, and educational reimbursements
• Virtual team-building events where fun and connection take center stage
• Receive a technology package, including a MacBook Pro
• Employee Recognition Program to celebrate and incentivize hard work and success!