Demand Generation Manager

Summary

Join PayJunction as a Demand Generation Manager and develop, implement, and optimize strategies to generate leads and revenue. Collaborate with Marketing, Sales, and Revenue Operations teams to align efforts and leverage data analytics. You will be responsible for setting and achieving lead generation targets, measuring campaign performance, and implementing lead nurture workflows. This role requires a Bachelor's degree (preferred), 3+ years of experience in demand generation, and proficiency in various marketing tools and platforms. PayJunction offers a flexible work environment (remote, in-office, or hybrid), comprehensive benefits including health insurance, 401k matching, paid time off, and professional development opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, or Finance preferred
• Minimum of 3 years experience in demand generation, growth marketing and/or digital marketing at a B2B company with 2 of those in a SaaS or Payments company
• Proven experience with campaign execution and management
• Strong understanding of analytics and reporting
• Experience working with and supporting sales teams
• Familiarity with: Marketing Automation
• Salesforce
• Outreach (or similar tool)
• Third party vendor management
• Experience optimizing paid advertising campaigns across multiple platforms (i.e. Google, LinkedIn, Meta)
• Experience in conducting A/B tests to optimize landing pages, email campaigns and other digital assets for better conversion rates
• Demonstrated ability building marketing email campaigns
• Proficient in project management tools (i.e JIRA, Trello Asana, Monday.com)
• Comfortable working on a Mac

Responsibilities

• Execute demand generation strategies that align with marketing and overall business objectives and revenue goals
• Work with the Sr. Demand Generation Manager to set and achieve monthly, quarterly and annual lead generation targets, both in terms of quantity and quality
• Work closely with the Sr. Demand Generation Manager in conjunction with the paid agency to ensure we are optimizing our investment and paid spend ROI
• Collaborate closely with the sales team to create integrated sales and marketing strategies and align on key areas like lead handoff processes, lead scoring and SLAs
• Measure and report on campaign performance and the ROI of campaigns
• Implement and optimize lead nurture workflows and strategies to engage and educate leads throughout the sales funnel
• Monitor and analyze demand generation metrics and KPIs, providing regular reports and insights to stakeholders
• Work closely with marketing and RevOps teams to ensure seamless data flow and attribution models, along with data integrity and accuracy

Preferred Qualifications

• Experience with ISVs/developers and/or merchants a plus
• Experience working on marketing teams with under 10 members

Benefits

• Health, dental, and vision paid 100% by company for you and your dependents
• 401k with 6% match
• FSA and Dependent Care FSA
• Long-term & short-term disability coverage for you paid 100% by company
• 8 paid company holidays per year
• 2 paid floating holidays per year
• 1 paid volunteer day per year
• Home office equipment stipend
• Annual Learning Stipend
• Quarterly “fun budgets” for team bonding events
• Opportunity to be part of a company that is changing a whole industry
• Opportunity for growth within the company
• Opportunity for remote, in-office, or hybrid work