Demand Generation Manager

Summary

Join Remote as their Demand Generation Manager and develop and execute strategies to build interest in their products and services. You will oversee campaigns across various channels, manage vendor partnerships, and optimize the company's presence on comparison platforms. The role requires in-depth knowledge of content syndication, affiliate partnerships, and marketing automation tools. Remote offers a fully remote position with flexible working hours and a comprehensive benefits package. The company prioritizes a sense of belonging and encourages applications from all backgrounds. The application process involves several interviews and a background check.

Requirements

• In-depth knowledge of content syndication, affiliate partnerships, comparison sites, paid media, and lead nurturing workflows
• Experience using tools like Salesforce, HubSpot, and Google Analytics to measure and optimize campaign performance
• Ability to negotiate contracts, manage vendor relationships, and drive results from external partnerships
• Understanding of leveraging content (e.g., whitepapers, case studies) to engage and convert leads
• Experience managing multi-regional campaigns and adapting strategies to local markets
• Hands-on expertise with CRM, marketing automation tools, and data enrichment platforms like Clearbit or ZoomInfo
• Proven track record of driving measurable pipeline growth and achieving KPIs like MQL volume and pipeline velocity

Responsibilities

• Develop and implement a global demand generation strategy to drive high-quality pre-MQLs and MQLs, aligning efforts with business and sales targets
• Oversee campaigns across content syndication, affiliate partnerships, comparison sites, and other paid channels, optimizing for quality and conversions
• Manage global syndication campaigns, ensuring effective targeting, messaging, and asset utilization
• Build and manage vendor partnerships, monitor performance, and ensure compliance with lead quality standards
• Optimize the company's presence on comparison and review platforms to enhance lead quality and traffic
• Continuously refine campaigns through A/B testing, targeting adjustments, and new channel exploration
• Collaborate with sales and operations teams to define lead qualification criteria and ensure seamless handoff processes
• Track key metrics like CPL, lead quality, and pipeline contribution, providing insights to improve performance
• Partner with regional teams to adapt and scale campaigns, maintaining global consistency while addressing local market needs
• Oversee demand generation budgets and evaluate tools to maximize ROI and enhance efficiency

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces