Demand Generation Manager

Summary

Join TechnologyAdvice as a Demand Generation Manager and play a pivotal role in our marketing team. You will be responsible for developing and executing integrated lead acquisition and demand generation programs. This role involves managing a significant budget, collaborating with sales and marketing teams, and building an impactful account-based marketing program. You will also have opportunities for thought leadership and personal brand building within the B2B marketing community. The position is remote-first and offers a competitive salary and benefits package. We are looking for a passionate and experienced B2B marketing professional with a proven track record in lead generation and demand generation.

Requirements

• 5+ years of experience in B2B Marketing, with 3+ years in Lead Generation, Field Marketing, Demand Generation, or similar roles
• Genuine passion for understanding buyers and developing creative campaigns
• Detail-oriented, organized, and able to manage multiple projects simultaneously with the ability to ability to work collaboratively with cross-functional teams
• Hands-on experience with lead acquisition, lead nurturing, campaign management, and paid media optimization as well as marketing automation and lead generation technologies (we’re a HubSpot + Salesforce shop)
• Able to thrive in a high-velocity, agile, and rapidly changing environment
• Self-starter who is comfortable working independently and seeking out new ideas and experiments
• Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company

Responsibilities

• Make an impact on a small marketing team and own a mix of strategy and execution
• Plan and execute integrated marketing programs to identify, educate, and qualify new leads within our target markets and Ideal Customer Profiles
• Manage a wide range of lead acquisition, field marketing, and demand generation programs including events, webinars, paid media, influencer partnerships, content activations, ABM campaigns, and more
• Create segment-specific and region-specific marketing strategies to build awareness and generate demand within various market segments
• Partner closely with the broader Sales and Marketing teams to build and launch high-impact Account-Based Marketing programs
• Work closely with the Sales Development Rep (SDR) team to optimize lead follow-ups and downstream pipeline development
• Manage an annual budget of $500k+ and partner with the Revenue Operations team to track and report on marketing-sourced leads and pipeline, as well as campaign-based ROI
• Grow the demand generation program and team as we see positive results and the opportunity to scale
• Participate in TechnologyAdvice’s “Marketing Insiders” thought leadership program to build a highly engaged audience of B2B marketing and demand gen professionals via videos, podcasts, reports, social content, and more
• Some travel within North America is expected for this role to support trade shows, events, and field marketing activities

Preferred Qualifications

If you have experience with Account-Based Marketing and Intent Data solutions, be sure to mention it in your application as it will help you stand out as an applicant

Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
• Remote-First Culture: Work from the comfort of your home
• Flexible PTO: Take the time you need, when you need it
• Health Coverage: Medical, dental, and vision plans for you and your family
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
• 401K with Match: Secure your future with our company-matched retirement savings
• Paid Parental Leave: Support for new parents during life’s special moments
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
• Pet Insurance: Care for your furry family members
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years
• In-Office Perks: Enjoy catered lunches for our in-office team