Senior Demand Generation Manager

Summary

Join Appspace's growing marketing team as a Senior Demand Generation Manager! You will be a key player in driving revenue by developing and executing demand generation programs. This data-driven role requires experience in B2B SaaS marketing and a proven track record of success. You will plan and execute multi-channel marketing campaigns, analyze campaign performance, and collaborate with various teams. The ideal candidate possesses strong analytical, communication, and project management skills. Appspace offers a flexible work culture and a commitment to helping employees enjoy their work and grow their roles.

Requirements

• 5+ years of experience in B2B SaaS demand generation or marketing roles
• Proven track record of developing and executing successful demand generation campaigns
• Strong understanding of lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce)
• Excellent analytical and data interpretation skills
• Strong project management and organizational skills
• Ability to work independently and as part of a team
• Excellent written and verbal communication skills

Responsibilities

• Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
• Identify and prioritize target audiences and buyer personas
• Conduct market research and competitive analysis to inform campaign strategies
• Define key performance indicators (KPIs) and establish measurement frameworks
• Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels
• Collaborate with content and design to create compelling marketing assets and content, including landing pages, emails, ads, and social media posts
• Manage campaign budgets and optimize spending for maximum ROI
• Work with the Marketing Operations specialists to streamline processes and improve campaign efficiency
• Work closely with sales to ensure seamless lead handoff, tracking, and follow-up processes. Manage lead qualification, and nurturing workflows to ensure quality and maximize conversion
• Track and analyze campaign performance, identifying areas for improvement and optimization
• Generate regular reports on key metrics, providing insights and recommendations to stakeholders
• Utilize data to refine targeting, messaging, and channel strategies
• Collaborate closely with sales, product marketing, and content teams to ensure alignment and drive revenue growth
• Communicate effectively with internal and external stakeholders, providing updates on campaign performance and progress

Preferred Qualifications

• Experience in the workplace experience or enterprise software industry
• Familiarity with ABM (Account-Based Marketing) strategies
• Experience with lead scoring and nurturing methodologies

Benefits

• Global office locations and flexible work culture
• Opportunities to enjoy your work, build lasting connections, and grow your role