Demand Generation Manager

Summary

Join CARTO, a leading Location Intelligence platform, as our Demand Generation Manager. You will own end-to-end demand generation campaigns across multiple channels, optimize customer lifecycle marketing programs, and create customer success showcases. This role requires strong analytical and communication skills, along with 5+ years of B2B demand generation experience in SaaS or enterprise software. You'll collaborate with various teams, leveraging data to drive pipeline and revenue. CARTO offers competitive compensation, flexible work hours, education stipends, remote work stipends, health insurance, and 24 vacation days, among other benefits. We encourage applications even if you don't meet all requirements; professional development is valued.

Requirements

• 5+ years of B2B demand generation experience, preferably in SaaS or enterprise software
• Deep experience with marketing automation platforms (Hubspot, Marketo, or similar) and CRM systems
• Strong understanding of B2B marketing metrics
• Knowledge of account-based marketing strategies and best practices
• Exceptional copywriting skills
• Experience working with global teams across multiple locations and cultures
• An eye for design and brand guardianship

Responsibilities

• Own end-to-end demand generation campaigns across multiple channels including email, social media, virtual events, and account-based marketing initiatives with partners
• Collaborate closely with content & product marketing, partner marketing, and sales teams to ensure campaign messaging resonates with our target accounts and drives qualified opportunities
• Develop and execute sophisticated customer lifecycle marketing programs that nurture prospects from awareness through consideration and purchase
• Create personalized customer experiences across different segments and buying stages, leveraging customer insights to optimize touchpoints throughout the journey
• Build targeted expansion campaigns to drive growth and usage within our existing customer base
• Craft compelling narratives and content flows that resonate with customers at each lifecycle stage
• Create programs that showcase customer success stories and work closely with our customer success team to identify advocacy opportunities
• Coordinate customer speaking opportunities at industry events and our Spatial Data Science Conference

Preferred Qualifications

• Experience using a content management system (e.g. Webflow)
• Experience using design software (e.g. Sketch, Photoshop, Illustrator)
• Experience using video editing software (e.g. Final Cut or iMovie)

Benefits

• Competitive compensation
• Mentoring from some of the leading B2B marketers in Spain and the UK
• Flexible work hours in a focused but casual environment
• Education Stipend up to 500€ per year and 20 hours PTO
• Remote Work Stipend
• Health insurance
• 24 vacation days
• Flexible compensation with Cobee