Senior Demand Generation Manager

Summary

Join Fourth, a global leader in restaurant and hospitality management technology, as a Senior Demand Generation Manager - Enterprise. You will focus on driving generation programs for large chain audiences, increasing pipeline and bookings in high-value accounts. This role involves developing and executing multi-channel account-based marketing campaigns, planning engaging events, and collaborating with sales and product teams. Success requires proven ABM experience, strong communication and analytical skills, and proficiency with Salesforce. Fourth offers a competitive benefits package including unlimited PTO, health insurance, 401k match, and a flexible work environment.

Requirements

• You have prior account-based marketing campaign experience and have demonstrated success (2+ years in ABM, 5+ years in B2B field marketing)
• You have some measure of experience running events/field marketing to strategically
• Excellent communication skills (written and verbal – even though you will have copywriter access, sometimes you may need to do the writing yourself)
• Excellent project management, analytical and budget management skills
• Experience with Salesforce (you can create reports)
• You are analytical and data-driven
• You are commercially minded
• You thrive in collaborative, fast paced environments
• You are curious and obsessed with making things happen and have a “student” mindset when it comes to ABM and B2B marketing

Responsibilities

• Research, score, and identify high value target accounts and segments within our ICP
• Develop and execute multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target: emails, webinars, ads, direct mail, tradeshow side events, breakfast / dinner events, etc
• Plan and craft real world experiences (at owned and paid events) that build relationships with buyers and positively position the firm
• Develop an understanding of the large chain buyers specific challenges, goals and interests and collaborate to develop messaging and content capturing attention
• Research and share insights about the targets and support account-based prospecting and selling activities
• Partner with Product Marketing and Design to drive content strategy, planning and execution
• Drive maximum coordination and alignment with the sales team across your campaigns
• Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn’t and optimize investments going forward

Preferred Qualifications

• If you can use Marketo, that’s a plus
• Extra credit if you’ve held a quota before

Benefits

• Unlimited PTO
• Health, Dental, Vision
• 401K match
• Charity Days
• Parental Leave
• Flexible Work Environment