Senior Demand Generation Manager

Summary

Join TeamSense, a fast-growing, fully remote startup, as their Demand Generation Manager! This critical, revenue-focused role involves developing and executing innovative marketing campaigns across multiple channels. You will collaborate with cross-functional teams, monitor performance, optimize the marketing funnel, and test new strategies. The position requires proven success in B2B SaaS demand generation and proficiency in HubSpot. This fully remote role offers a competitive salary and a comprehensive benefits package, including health insurance, paid time off, and a remote office budget. TeamSense is committed to creating a positive and inclusive work environment.

Requirements

• Proven success in B2B SaaS demand generation
• Proficient in a marketing automation platform, specifically Hubspot
• Strong analytical skills with experience tracking and optimizing campaign performance through data insights
• Ability to balance strategic planning with hands-on execution
• Strong communication skills with a proven ability to work cross-functionally and influence without authority
• Passion for testing new strategies, tools, and methods to stay ahead of market trends
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously
• Can manage complexity well and are adaptable to change

Responsibilities

• Develop and Execute Campaigns: Strategically plan, execute, and manage demand generation efforts, including email campaigns, webinars, digital advertising, ABX strategies, and more
• Cross-Functional Collaboration: Partner closely with sales, marketing, and revops teams to ensure alignment on campaign objectives and lead quality
• Performance Monitoring: Measure, analyze, and report on campaign performance and ROI, leveraging tools like HubSpot, Google Analytics etc
• Funnel Optimization: Identify gaps and opportunities at each stage of the marketing funnel and implement strategies to improve lead quality and conversion rates
• Innovative Testing: Experiment across channels, audiences, and messaging to refine tactics and uncover growth opportunities
• Event Marketing: Oversee demand generation efforts for virtual and in-person events, ensuring strong alignment with broader marketing and sales goals
• Content Creation and Collaboration: Create high-performing marketing assets, including landing pages and performance marketing assets, while collaborating with internal teams and content partners to ensure alignment and consistency with overall marketing strategies
• Vendor and Partner Management: Manage relationships with external vendors, agencies, and platforms to optimize lead generation and conversion efforts

Preferred Qualifications

Familiarity with workforce management or HR tech industries

Benefits

• Health, Vision, and Dental Coverage: We provide comprehensive health, vision, and dental insurance options to ensure you and your family's health and well-being
• Flexible Spending Account (FSA) and Health Savings Account (HSA): We offer optional FSA and HSA plans to help you save on eligible medical expenses with pre-tax dollars
• Paid Time Off (PTO): We believe in work-life balance and offer generous PTO, enabling you to relax, recharge, and spend quality time with loved ones
• Remote Office Budget: We understand the importance of a comfortable and productive remote work environment. TeamSense provides new employees with a budget for office-related spending to support your remote work setup