Demand Generation Manager

Summary

Join our client, a rapidly growing industrial startup, as their new Demand Generation Manager. This fully remote role requires a proven track record of successful B2B marketing campaigns, particularly in SaaS environments. You will lead the development and execution of integrated marketing and ABM campaigns, collaborating with internal teams and external agencies. Responsibilities include budget management, performance analysis, and stakeholder communication. Success will be measured by increased qualified leads, product adoption, and stakeholder satisfaction. The ideal candidate possesses strong marketing skills, experience with various platforms, and a passion for driving measurable business results.

Requirements

• 4+ years of B2B marketing experience, ideally in a SaaS environment
• Proven experience with multi-channel marketing strategies, including Account-Based Marketing (ABM) and budget management
• Knowledge of core B2B and SaaS metrics; experience working with both commercial and enterprise sales teams is a plus
• Proven experience in analyzing and leveraging data to optimize the B2B marketing funnel, focusing on driving high-quality Sales Qualified Leads (SQLs) and improving lead conversion rates through actionable insights and reporting
• Deep understanding of marketing channels and tactics, including email marketing, ads, events, and how to adapt them to different audiences and goals
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot) and sales tools (e.g., Salesforce, Outreach)
• Strong project management and cross-functional collaboration skills
• Excellent verbal and written communication skills, capable of explaining complex concepts clearly and concisely

Responsibilities

• Lead the strategy, development, and optimization of integrated campaigns focused on key industries and use cases to generate leads for enterprise and commercial sales teams, leveraging ABM strategies to target high-value accounts
• Utilize Account-Based Marketing (ABM) tactics that make use of multi-channel outbound approaches, including webinars, email campaigns, and paid media, to engage target accounts and move them through the sales funnel
• Work across a dynamic ecosystem of internal stakeholders to define, develop, and implement integrated campaign strategies
• Create and execute optimized programs to generate leads and drive product adoption at scale across multiple audience segments
• Utilize the customer buyer’s journey to architect innovative multi-channel engagement programs tailored to diverse audiences
• Orchestrate campaign and content development across a network of contributors and stakeholders, creating promotional content and compelling stories to shift perceptions and acquire new marketable contacts
• Manage program budgets and maintain accountability for campaign ROI
• Partner with external agencies to support campaign asset creation and execution
• Analyze and report on campaign performance, providing visibility into results, measuring effectiveness, and making strategic recommendations for optimization
• Maintain clear, consistent, and frequent communication with stakeholder teams to outline strategies, goals, tactics, and campaign performance

Preferred Qualifications

• Highly motivated and results-driven
• Comfortable working independently or as part of a collaborative team
• Adaptive, innovative, and passionate about driving measurable business results through marketing strategies

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST