Demand Generation Manager

Summary

Join OnBoard as a Demand Generation Manager and play a pivotal role in developing and executing strategies to generate high-quality leads and boost revenue growth within the APAC region. Collaborate with various teams, utilize marketing technologies, and implement data-driven campaigns to fuel sales. This role demands expertise in B2B SaaS, marketing automation, and a proven ability to deliver measurable results. You will be responsible for developing multi-channel marketing programs, delivering sales-ready leads, building integrated marketing plans, and optimizing nurture streams. Furthermore, you will lead webinar campaigns, identify tradeshow opportunities, and broadcast product innovations. The position requires strong analytical skills, excellent communication, and the ability to mentor marketing professionals.

Requirements

• Bachelor’s degree in marketing, Business, or a related field
• 3-5 years’ experience in demand generation in the B2B SaaS industry
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Proficiency in using analytics tools to measure campaign performance and make data-driven decisions
• Minimum 2 years’ experience in mentoring/leading a Marketing team
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Creative thinker with the ability to develop innovative demand generation strategies
• Strong written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams, including sales and marketing
• Results-oriented with a focus on meeting and exceeding lead generation goals

Responsibilities

• Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline
• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets
• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations
• Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey
• Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption
• Identify and execute tradeshows, conferences, and roadshow opportunities
• Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market
• Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database
• Measure and analyze dashboards to understand where opportunities for further optimization and engagement exist
• Mentor and/or lead digital marketing professionals and/or agencies, fostering continuous learning and development

Preferred Qualifications

Master's degree is a plus