Demand Generation Manager

Summary

Join SMG as their Demand Generation Manager and be responsible for planning and executing comprehensive demand-generation strategies across multiple channels to drive high-quality leads and increase brand visibility. You will work with ABM, paid media, SEO, email marketing, partnerships, and events to fuel pipeline growth and support revenue objectives. SMG offers a remote-first work environment, unlimited PTO, tech provided, company sick pay, and a diverse and inclusive team. The ideal candidate is a data-driven marketer with proven experience in demand generation, a strong understanding of digital advertising and marketing analytics, and excellent project management skills. You will develop and execute omni-channel campaigns, manage ABM and paid social media, optimize digital campaigns, and align marketing with SDR efforts. Success in this role requires strong analytical, creative, and strategic thinking skills.

Requirements

• Proven experience in demand generation, ABM, performance marketing, or digital marketing roles
• Strong knowledge of digital advertising, including paid social (LinkedIn Ads, Meta), PPC, and display
• Hands-on experience with SEO, website optimization, and marketing analytics
• Experience managing HubSpot nurturing campaigns, LinkedIn InMail, and outbound marketing campaigns
• Demonstrable ability to track, measure, and optimize campaign performance using data and analytics tools. Familiar with Google Analytics
• Strong understanding of CRM, marketing automation, and lead nurturing strategy
• Understanding of lead scoring qualification frameworks
• Strong written and verbal skills, with the ability to create content as well as promote it
• Experience working with SDR teams to align marketing with outbound prospecting
• Excellent project management and organizational skills

Responsibilities

• Develop and execute omni-channel campaigns to drive lead generation and sales growth
• Manage ABM, paid social, search, and display ads to generate high-quality leads
• Optimize digital campaigns using web analytics to improve conversion rates
• Align marketing with SDR efforts and ABM strategies for high-value prospects
• Implement and manage an SEO strategy to boost organic visibility and lead generation
• Optimize landing pages, blogs, and site structure for search performance
• Analyze web traffic to refine content and conversion strategies
• Ensure best practices for technical and on-page SEO
• Develop gated content (whitepapers, case studies, reports) to drive lead capture
• Align content with demand-gen campaigns for maximum conversions
• Work with content and design teams to produce high-impact assets
• A/B test ads, landing pages, and emails to optimize engagement
• Build partnerships to expand reach and generate leads
• Lead co-marketing initiatives, including joint webinars and content collaborations
• Support virtual and in-person events to drive engagement and sales
• Manage sponsorships and speaking opportunities for brand leadership
• Ensure marketing-generated leads are effectively nurtured and converted
• Track MQL to SQL pipeline performance and optimize conversions
• Provide sales teams with insights and enablement materials
• Define and track KPIs to continuously refine demand-gen efforts
• Use data-driven insights to improve targeting, messaging, and channels
• Conduct A/B testing to boost engagement and conversion rates
• Report on campaign performance, insights, and scaling opportunities

Benefits

• Remote first company (fully remote)
• Unlimited PTO
• Tech provided
• Company sick pay