Zuora is hiring a
Demand Generation Manager

Summary

Join Zuora's Marketing team as a Demand Generation manager to strategize and execute demand campaigns to achieve lead generation and revenue goals.

Requirements

• 3-5 years in demand generation, digital marketing, or campaign operations
• Strong understanding of the customer lifecycle and how to influence the journey of our buyer personas at each stage
• Foundational understanding of lead lifecycles, MQL models, and basic lead scoring
• Proven experience contributing to demand generation, digital marketing and campaign efforts
• Strong ability to understand marketing metrics and how to take this data to drive more effectiveness
• Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills
• Basic understanding of marketing automation systems and CRMs - ideally Marketo and Salesforce

Responsibilities

• Manage the development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.)
• Conceptualize and execute integrated marketing campaigns that span multiple channels and touchpoints, ensuring consistent messaging and impactful customer journeys
• Collaborate with leadership on goals and clearly defined metrics to measure the quality of content, audience growth, engagement, and content reach
• Work with the content team to ensure content is optimally distributed and targeted to new business target accounts
• Activating content distribution and communicate how we’re leveraging content we’re producing
• Help execute the paid media strategy in partnership with Digital Marketing
• Innovate and reimagine our third party sponsorships - publications, webinars, events, etc. in partnership with Field Marketing
• Orchestrate the webinar production process end-to-end, including content creation, speaker management, promotions, follow up, post event content distribution, etc
• Compile and report results of marketing efforts using various systems - such as Salesforce and Marketo
• Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
• Continuously monitor and seek opportunities to improve campaign effectiveness

Benefits

• Competitive compensation, corporate bonus program and performance rewards, company equity and retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays, “wellness” days and company wide end of year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing