Shelf is hiring a
Demand Generation Manager

Summary

Join our team as a Demand Generation Manager at Shelf, where you'll help build and own our demand generation funnel, leveraging your B2B lead generation marketing background to drive awareness and demand for our SaaS product. As a generalist role, you'll set up marketing automation, manage virtual and in-person events, and plan creative campaigns to maximize ROI.

Requirements

• 3-5+ years sales or related market/business experience
• Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC, webinars and social media
• Strong analytical skills, with a data-driven, results-oriented approach
• Strong project management and organizational skills
• Familiarity with the B2B sales process

Responsibilities

• Develop the overall lead generation strategy
• Run organic and paid campaigns designed to drive awareness and demand
• Collaborate with the team how to best reuse and distribute content
• Help set up an initial reporting structure for funnel KPIs such as website visits, leads, and opportunities / free signups
• Run virtual and in-person events
• Monitor lead flow and conversion rates against targets and marketing investment
• Rigorously measures the lead & customer acquisition cost for each marketing channel and adjust spending to maximize ROI
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
• Create automated programs to nurture web traffic to become sales- ready leads
• Measure campaign performance using analytics and feedback from the sales team
• Maintain alignment with the sales team through timely and actionable communication and feedback sessions
• Manage and maintain the teams’ pipeline of interested prospects

Benefits

• Competitive starting salary, with additional bonus opportunities (based on team and individual investment performance)
• Generous equity grant in the form of company stock options
• Open PTO
• Comprehensive health and wellness packages