YipitData is hiring a
Demand Generation Marketing Manager

Summary

The job description is for a Demand Generation Marketing Manager role in YipitData's Investor Marketing team. The role involves planning, executing, and optimizing lead generation strategies, managing end-to-end campaigns, and working cross-departmentally with various teams. The position is remote-friendly but may be subject to New York State tax withholding.

Requirements

• 5-6 years of experience in demand generation B2B marketing
• Extensive and successful experience owning and executing a high-cadence of campaigns across different verticals

Responsibilities

• Own and develop acquisition, engagement and conversion strategies for our investor audience, leveraging first and third-party data to engage and increase top of funnel and move prospects through the funnel
• Manage and optimize all paid and owned-marketing channels including Google, LinkedIn, Twitter, and website for conversions
• Develop and execute social media strategy in collaboration with the marketing team
• Work cross-departmentally with marketing, sales, product and research teams to ensure alignment on messaging, targeting, and timing
• Support sales team with product materials across product lines
• Use structured testing to identify new channels and technology that will deliver new opportunities for growth
• Share regular performance reporting, including web analysis and KPIs, to inform new demand generation strategies and optimize for continuous improvement
• Track ROI and influence the allocation of marketing spend based on past performance

Benefits

• Comprehensive benefits, perks, equity, and a competitive salary
• Flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• Growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics
• The annual base salary for this position is anticipated to be *$120K ~ $140K*