StarCompliance is hiring a
Demand Generation Marketing Manager

Summary

The job is for a Demand Generation Manager at StarCompliance, a fast-growing SaaS technology company in Compliance software. The role involves developing, managing, and executing ABM programs and events to drive pipeline and accelerate the sales cycle in North America.

Requirements

• Proven success managing and executing multi-channel demand generation programs and events
• 2-3 years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps
• A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, thru the end of the sales cycle and into customer advocacy
• Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration
• Strong organizational skills with a sense of urgency and the ability to manage competing priorities
• Excellent written and verbal communication skills (yes, you can write your own subject lines)
• Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region
• A team player with strong cross-functional project management skills
• A positive attitude and a passion for building pipeline!

Responsibilities

• Work closely with your sales and sales development teams to develop customized, account-based marketing strategies
• Collaborate closely with the digital marketing team leveraging data that provides insights and trends to help shape the GTM strategy in your region
• Understand our buyer’s journey and leverage corporate campaign initiatives to build targeted, best-in-class ABX programs and events
• Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement

Preferred Qualifications

• Familiarity with a range of marketing automation and analytics tools. Hubspot, Demandbase, Google analytics and Salesforce a plus!
• Experience marketing to financial institutions a plus

Benefits

• StarCompliance is a Remote-First employer, empowering employees with the choice to work from an office, from home or on a hybrid schedule
• StarCompliance's remote-first environment fosters inclusion, collaboration, and ensures a consistent employee experience regardless of location