Demand Generation Specialist

Summary

Join FreeWill, an award-winning social-good startup, as a Demand Generation Specialist! You'll play a key role in supporting our new AI-powered platform, Grant Assistant, by driving top-of-funnel leads and managing marketing events. Collaborate with marketing, sales, and account management teams to develop and implement effective marketing strategies. This role requires 3+ years of marketing experience and strong analytical and communication skills. FreeWill offers a competitive salary ($85,000-$95,000), stock options, full benefits, and the opportunity to work remotely from anywhere in the US (excluding AL, CO, LA). We are a remote-first company with a focus on creating a positive and inclusive work environment.

Requirements

• 3+ years of experience in a marketing or communications role
• Detail-oriented and a self-starter
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Strong communication and presentation skills
• Intellectual curiosity that drives a willingness to learn and take on new challenges
• Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment
• Project management and problem-solving mentality

Responsibilities

• Drive top-of-funnel for a brand new product, supporting two distinct channels and sales teams (US-based nonprofits and international development organizations/global nonprofits)
• Support Grant Assistant online events, including product showcases and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales and account managers to drive leads and new sale/upsell opportunities
• Manage trade shows and conferences, including planning, logistics, coordinating attendance with cross-functional teams, overseeing lead capture and follow-up, and measuring event ROI
• Work closely with product marketing and sales to support the creation of marketing collateral and content as requested, including blog posts, case studies, one-pagers, webinar research and/or decks, toolkits and white papers
• Recruit and manage a stable of external content creators and product evangelists to assist with content marketing and referral campaigns
• Help support ABM strategy and execution by conceptualizing ad creative and messaging that will be used to target key accounts at different phases of the buyer journey
• Collaborate with the sales team to support outbound campaigns by creating targeted messaging, email templates, and nurturing sequences tailored to outbound leads and prospects
• Track and report on campaign performance metrics (MQLs, SQLs, and conversion rates) and provide actionable insights to optimize campaign effectiveness

Preferred Qualifications

• Knowledge of nonprofit fundraising, grant-writing and/or international development organization space
• Experience planning and executing events (both offline and online)
• Experience with marketing automation and CRM software, particularly Hubspot

Benefits

• Work from home
• Unlimited PTO
• Flexible hours
• Competitive salary
• Commuter benefits
• Company stock options
• 401k
• Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
• Short-term and long-term disability insurance
• Life and AD&D insurance
• Free One Medical membership
• Paid parental leave for all parents