Demand Generation Specialist

Summary

Join AirGarage as the first Local Demand Gen Specialist and take ownership of executing and experimenting with strategies to increase demand at our parking facilities. You will manage channels like local Google Ads, Craigslist, and SpotHero, and explore new channels like email outreach to local businesses and direct mail. The ideal candidate is analytical and creative, with a deep understanding of digital marketing and thrives in a fast-paced, startup environment. You will generate demand from local businesses, manage local ad campaigns, collaborate with the founders, drive SEO strategy, and develop landing pages and email sequences. This role offers the opportunity to define and scale marketing efforts in a high-growth startup and directly impact revenue.

Requirements

• You have local demand generation experience. You’ve ran targeted, local marketing campaigns to small businesses
• You’re data obsessed. You measure what matters, analyze campaign performance, and optimize relentlessly. You don’t just launch campaigns—you refine and scale them based on results
• You’re a relentless experimenter. You have a bias for action, constantly testing new channels, messages, and tactics. You’re comfortable with ambiguity and can move quickly to find what works
• You’re a full-stack marketer. You can write compelling ad copy, optimize landing pages, analyze keyword trends, and build campaigns
• You’re a strong communicator. Whether it’s writing ad copy, an email newsletter, or pitching real estate owners at a conference, you can craft a persuasive and effective message
• 3+ years of experience in demand generation or digital advertising. Experience at a startup marketing to local businesses is strongly preferred
• Proven expertise in running and optimizing email campaigns
• Expertise running local Google Ads (including keyword strategy, bid management, and landing page conversion)
• Experience with SEO strategy and execution, including content strategy, backlinking, and keyword research
• A track record of experimentation, with the ability to measure results and iterate quickly
• Strong copywriting and messaging skills for ads, emails, and landing pages
• Comfortable working autonomously and taking ownership of growth initiatives without a predefined playbook

Responsibilities

• Generate demand from local businesses that need parking to locations in our network of parking lots and garages
• Own and manage local ad campaigns and listings targeting drivers looking for parking
• Collaborate with the founders and leadership team to design and run experiments and ensure marketing efforts translate into business impact
• Drive SEO strategy and execution, ensuring we rank for high-intent searches related to finding parking
• Develop landing pages, email sequences, and paid social campaigns to nurture and convert leads

Benefits

• Equity: Have a stake in the business that you’re helping to build and grow
• Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America
• Health insurance: We offer health insurance and currently cover 85% of the cost of medical plans for the primary employee and 50% of the cost of plans for dependents
• Home office setup: Get a laptop + additional equipment needed to set you up for success
• Time to recharge: We have an unlimited PTO policy with a minimum requirement of 10 days per year
• 401k: Make financial planning right for you with a 401k retirement savings program
• Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, and Austin
• BookGarage: Our team loves to learn and grow together so join us for our optional recurring book club
• Room to grow: Our team will be orders of magnitude larger within a few years, as a part of our foundational team you'll have opportunities to grow with us
• Transform our cities: The opportunity to change the way that the world thinks about real estate use in our cities
• Work with a diverse team: At AirGarage, we've always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities