Demand Generation Specialist

Summary

Join Wellhub, a corporate wellness platform, as a Demand Generation Specialist in London to drive growth across the UKI region. You will directly impact revenue, map the buyer's journey, and increase B2B awareness. Responsibilities include developing content for sales teams, managing the CRM engine, understanding the ideal customer profile, bridging the messaging-to-sales gap, leveraging LinkedIn and paid media, building campaign hubs, and tracking key performance indicators. You will collaborate with various teams and work closely with UKI sales teams. The role requires a blend of data-driven insights and creative content development. Wellhub offers comprehensive benefits, including access to its wellness platform, flexible work options, paid time off, parental leave, and opportunities for career growth.

Requirements

• With 3+ years of experience in demand generation ideally in a B2B environment, you're passionate about creating content that converts
• You've demonstrated success in developing effective email marketing campaigns, engaging LinkedIn content, valuable blog articles, and impactful social media updates
• Prior experience in B2B demand generation and CRM-driven campaign execution with sales-aligned content development are mandatory requirements

Responsibilities

• Develop content for Sales teams : Translate real-world feedback from Sales and Business Development into compelling, ready-to-use content for social media, LinkedIn outreach, and email sequences that educate prospects and move them forward
• Own the CRM Engine: You'll be actively building, deploying, and optimizing email templates and automated nurture flows within our CRM to convert HR professionals into qualified leads for key campaigns across the year
• Know Our Audience Inside Out: Develop a deep understanding of our Ideal Customer Profile (ICP) and use this knowledge to craft clear and impactful messaging tailored to different channels
• Bridge the Messaging-to-Sales Gap : You'll pinpoint prospect pain points and content needs at each stage of the buying journey, directly contributing to the creation of materials that support successful sales conversations
• LinkedIn & Paid Media Partner: Apply your understanding of LinkedIn best practices and collaborate with the paid media team by providing audience-specific messaging for their campaigns
• Build Campaign Hubs: You'll be hands-on in our Wellhub CMS, creating and designing engaging landing pages that are optimized for campaign conversions
• Track Your Impact: You'll be actively involved in measuring and tracking key performance indicators (KPIs) across the sales pipeline to understand what's working and identify areas for improvement. This includes marketing-sourced revenue, marketing-influenced revenue, pipeline generated, and conversion speed
• You will work cross functionally with peers in global marketing, SMB & ENT marketing, partnerships, PR, MarkOps, Paid Media
• Your most important relationship will be with the UKI sales teams across SMB and ENT
• You will also be responsible for executing, tracking and reporting on the progress and performance of all UKI campaigns, providing continuous input on how to test and optimize
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

• You're comfortable bringing your creative ideas to life, and experience with tools like Canva is a definite advantage
• Ideally, you're also familiar with tools such as HubSpot and Strapi and can leverage its capabilities to optimize our demand generation efforts
• An organized methodology of iterating on existing or new campaigns and experimenting to increase results
• An OKR and data focused approach to measuring your own performance
• Executional mindset with a hands on approach
• Good cross functional collaboration skills, strong relationship building and a good understanding of sales cycles and inbound pipelines

Benefits

• WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• FLEXIBLE SCHEDULE: We understand that together, Wellhubbers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• CULTURE: An exciting and supportive environment filled with passionate individuals from all over the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page !