Demand Generation Specialist

Summary

Join our marketing team as a creative and results-driven Demand Generation Specialist! This role focuses on content creation, lifecycle marketing, and account-based marketing (ABM) to drive pipeline growth. You will develop engaging content, execute targeted campaigns, and collaborate cross-functionally. The ideal candidate is a strategic thinker with strong content creation and analytical skills. We offer a competitive salary, remote work, unlimited PTO, and excellent benefits.

Requirements

• 2-4 years of experience in demand generation, lead generation, or digital marketing
• Strong knowledge of demand generation tools and platforms (e.g., HubSpot, webinar platforms.Google Ads, Facebook Ads, Ahrefs, SEMrush, Google Analytics)
• Strong data analysis skills with a track record of using analytics tools to optimize campaigns and measure performance
• Experience in creating, curating, and distributing valuable content that resonates with professional services firms (law firms, accountants, etc.)
• Proven ability to collaborate cross-functionally with marketing and sales teams to ensure alignment on goals, messaging, and lead quality
• Ability to manage multiple projects simultaneously while maintaining high attention to detail and quality

Responsibilities

• Develop high-quality, engaging content (i.e. eBooks, whitepapers, infographics, etc.)
• Collaborate with internal teams to identify content gaps and fill them
• Optimize content for SEO and performance across all channels
• Repurpose existing content into new formats for maximum reach
• Implement email nurture campaigns that guide leads through the buyer’s journey
• Execute webinars that engage prospects and customers at different lifecycle stages
• Partner with the sales team to align lifecycle marketing efforts with sales objectives
• Analyze campaign performance metrics to improve overall effectiveness
• Collaborate with the sales team to identify and target high-value accounts
• Develop and execute ABM campaigns targeting key accounts
• Execute campaigns that leverage gifts to encourage accounts to speak to sales
• Produce virtual and live events that engage the buying group
• Track and measure the success of ABM efforts, providing regular updates
• Monitor and analyze campaign performance (with HubSpot, webinar platforms, etc.)
• Report on key metrics (i.e. Leads, MQLs, SQLs, pipeline growth, ROI, etc.)
• Provide actionable insights to optimize future campaigns
• Stay up-to-date with the latest trends in demand gen, lifecycle marketing, and ABM

Preferred Qualifications

• Experience with the legal services industry or working with law firms
• Knowledge of marketing automation platforms like HubSpot
• Familiarity with customer relationship management (CRM) systems like Salesforce

Benefits

• Starting from $60,000
• Work remotely from home
• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)