Digital Advertising Strategist

Summary

Join a leading provider of outsourced sales and marketing solutions as a Senior Digital Advertising Strategist. This is a remote, 10-hour/week contract position paying $75/hour. You will lead multi-platform paid advertising initiatives, driving revenue growth through data-driven campaign optimization. Responsibilities include managing Google Ads, Meta advertising, and LinkedIn campaigns, conducting advanced keyword research, and developing high-converting ad assets. The ideal candidate will have 5+ years of hands-on Google Ads management experience and proven expertise in Meta Ads Manager. Google Ads certification is required.

Requirements

• 5+ years of hands-on Google Ads management experience with demonstrated success in campaign building, optimization, and scaling
• Proven expertise in Meta Ads Manager with experience across Facebook and Instagram advertising objectives
• Strong knowledge of LinkedIn Campaign Manager and B2B advertising strategies
• Track record of managing significant advertising budgets ($100K+ monthly) with measurable ROI improvements
• Experience with conversion tracking, attribution modeling, and advanced audience segmentation
• Google Ads Certification (required) – Search, Display, Shopping, Video, and Measurement
• Advanced proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking setup
• Experience with bid management platforms and automated bidding strategies
• Knowledge of landing page optimization and conversion rate optimization principles
• Proficiency in Excel/Google Sheets for advanced data analysis and reporting
• Strong analytical mindset with ability to interpret complex data and translate insights into actionable strategies
• Experience with statistical significance testing and incrementality measurement
• Understanding of attribution models and multi-touch customer journeys
• Ability to forecast budgets, performance, and resource requirements

Responsibilities

• Lead Google Ads strategy and execution across Search, Display, Shopping, Performance Max, YouTube, and Demand Gen campaigns
• Develop and manage comprehensive Meta advertising campaigns on Facebook and Instagram, including Brand Awareness, Lead Generation, Traffic, and Conversion objectives
• Create and optimize LinkedIn advertising campaigns for B2B lead generation, brand awareness, and professional audience targeting
• Plan, build, and scale advertising campaigns with budgets ranging from $50K–$500K+ monthly across platforms
• Conduct advanced keyword research and competitor analysis to identify high-converting opportunities
• Implement A/B testing strategies for ad creative, audiences, landing pages, and bidding strategies
• Monitor and optimize key performance indicators including ROAS, CPA, CTR, conversion rates, and customer acquisition costs
• Provide detailed performance reporting with actionable insights and strategic recommendations
• Utilize advanced analytics tools including Google Analytics 4, Facebook Analytics, LinkedIn Campaign Manager, and third-party attribution platforms
• Collaborate with creative teams to develop high-converting ad assets and landing pages
• Build and refine audience segments using first-party data, lookalike audiences, and advanced targeting parameters
• Develop messaging frameworks that align with brand voice and resonate with target audiences across platforms
• Implement conversion tracking and pixel management across all digital touchpoints

Preferred Qualifications

• Amazon Advertising experience (Sponsored Products, Sponsored Brands, DSP) – strong plus but not required
• Microsoft Ads (Bing) campaign management experience
• Experience with programmatic advertising or demand-side platforms (DSPs)
• Familiarity with TikTok Ads, Pinterest Ads, or other emerging social platforms
• Meta Blueprint Certification preferred

Benefits

• Remote work, flexible hours
• $75/hour