Digital And Brand Engagement Marketer

Summary

Join Blue Orange Digital as a Freelance Social Media & Brand Engagement Specialist! This part-time, remote contract role (10-15 hours/week) focuses on enhancing our organic digital presence across LinkedIn, Twitter, and YouTube. You will develop and execute a data-driven social media strategy, build relationships with influencers, create engaging content, and analyze performance to optimize results. The ideal candidate possesses proven social media marketing experience, particularly within the tech or data analytics industry, and strong content creation skills. Compensation includes a monthly retainer, with a starting hourly rate of $20 USD (negotiable). This role is open to US and Latin American-based candidates only.

Requirements

• Proven experience in social media marketing, digital marketing, or PR, ideally in the tech, AI, or data analytics industry
• Strong expertise in managing LinkedIn, Twitter, and YouTube for brand growth
• Excellent content creation skills (writing, design, and light video editing)
• Experience with influencer outreach & media partnerships
• Ability to analyze performance data and refine strategies accordingly
• Highly organized, proactive, and able to work independently

Responsibilities

• Build and nurture relationships with influencers, thought leaders, podcasters, and YouTube hosts to expand our brand’s visibility
• Monitor industry conversations, competitor activity, and trending topics to position Blue Orange Digital as a leader in data analytics and AI
• Engage with our Ideal Customer Profiles (ICPs), fostering meaningful interactions that support lead nurturing and brand credibility
• Promote content developed by our leadership, sales, and engineering teams, including blog posts, whitepapers, case studies, and speaking engagements
• Develop engaging, shareable content (text, graphics, and short-form videos) that aligns with our brand’s tone and audience interests
• Design and distribute visually compelling content such as infographics, data visualizations, and company culture highlights
• Create and repurpose content from sales decks to make key insights more accessible and engaging for social media audiences
• Support the promotion of live webinars, Q&A sessions, and industry events, ensuring strong engagement before, during, and after events
• Actively engage with our audience by responding to comments, participating in discussions, and resharing relevant content
• Run interactive campaigns (polls, surveys, hashtag challenges, AMAs, Stories) to encourage audience participation
• Encourage employee advocacy by providing pre-crafted, shareable content that team members can post on their personal profiles
• Work closely with the content, marketing, and sales teams to align social media efforts with broader content strategies
• Collaborate with the sales team to ensure key messaging from sales decks is effectively translated into social media content
• Assist in the amplification of partnerships and collaborations, ensuring joint initiatives receive maximum visibility
• Use social media analytics tools to track performance, measure engagement, and provide actionable insights
• Deliver monthly reports summarizing key social media metrics and strategic recommendations for improvement
• Continuously optimize content strategies based on engagement trends and audience feedback

Preferred Qualifications

• Experience in B2B marketing, SaaS, or AI-driven industries
• Certifications in Social Media Marketing or Digital Marketing
• Understanding of SEO principles for social media optimization

Benefits

• Remote role, flexible schedule
• Monthly retainer (based on experience)
• Hourly Rate : $20.00 USD (negotiable depending on experience and qualifications)