Director, Brand Marketing

Summary

Join California Closets as a Brand Marketing Specialist and contribute to the company's growth by crafting compelling brand narratives, managing content partnerships, and leading organic social media strategy. This role requires a strong editorial background, proven experience in social media management, and a passion for creating engaging content that resonates with the California Closets community. You will collaborate with various teams, including Brand, Design, Creative, and Growth, to ensure brand consistency and drive business results. This position offers the opportunity to work on exciting brand initiatives, campaigns, and collaborations, while contributing to the company's award-winning Ideas of Order Magazine and Podcast.

Requirements

• Bachelor’s degree in marketing, Communications, or related field
• 10+ years of professional experience in Brand Marketing or Content Strategy, ideally within home, lifestyle or design field
• Proven experience in strategic Brand positioning, development, and communication
• Proven experience of hands-on organic social media management including examples demonstrating expertise in social-first content creation, including video, design, motion graphics, and copy

Responsibilities

• Partner with the Brand Marketing team comprised of Brand, Design, Creative, and Growth leaders, as well as key internal stakeholders, to maintain the integrity of the Brand’s voice and visual identity across Brand environments
• Craft differentiating Brand narratives and refine strategic positioning, ensuring it resonates with our business operators and customer audiences
• Manage Brand collaborations with media partners, design influencers and celebrities in partnership with VP of Brand Strategy to foster those relationships and generate original content that differentiates California Closets’ design point of view, quality, and expertise for creating custom storage solutions throughout the home
• Support the ideation to execution phases, and distribution of full-funnel Brand campaigns
• Develop content that ladders up to thematic focuses and supports the Company’s award-winning Ideas of Order Magazine and Podcast, managing an integrated Brand Marketing calendar and partnering with team members to ensure that quarterly content is cohesive and drives to business needs
• Lead external Brand efforts and communications with our national PR agency and media partners, working effectively with cross functional teams and both internal and external stakeholders
• Lead organic social media content planning and posting across Instagram, IGTV, Facebook, LinkedIn, YouTube, and any and all new emerging platforms by partnering with key team members and leveraging the Company’s digital platform resources and consultants
• Lead creative agency and/or project-based partners on all organic social content deliverables as determined by integrated brand marketing briefs approved by VP of Brand Strategy
• Coordinate and project manage approved digital content shoots with creative agency and/or project-based partners
• Monitor new technology, platforms, macro trends, and other Brand activities, etc. to ensure California Closets social presence remains authentic, competitive, and relevant
• Serve as a supporting point of contact for all brand-related matters, ensuring clear and consistent communication across teams and departments
• Work collaboratively and efficiently across all teams and productively contribute to team conversations and presentations that address Brand contents strategy and performance