Digital Campaign Manager

Summary

Join Natera, a global leader in cell-free DNA testing, as their Digital Campaign Manager! This temporary, US-based position focuses on developing and executing integrated digital marketing campaigns across all stages of the buyer's journey. You will be responsible for managing the entire marketing funnel, optimizing campaigns using data and analytics, and collaborating with sales teams. The ideal candidate possesses a Bachelor's degree, 5+ years of relevant experience, and expertise in B2B demand generation. Natera offers competitive benefits, including comprehensive medical, dental, vision, life, and disability insurance, as well as paid time off and 401k benefits. This is a fantastic opportunity to contribute to a company changing the landscape of genetic disease management.

Requirements

• Bachelor’s degree in business, marketing, related field, or equivalent in experience
• 5+ years of work experience administering marketing and sales data/platforms
• B2B demand generation campaign management experience
• Technical experience configuring administering with marketing platforms and Salesforce
• Ability to work in a fast-paced environment working with multiple teams including sales ops and field marketing
• Experience with Salesforce integration, SFDC dashboard, SFDC campaign tracking
• Experience with Paid, Earned, Owned Media (e.g. SEM, Display, Programmatic)
• Excellent problem solving and creative solution-building skills
• Experience managing projects of varying complexity; time management and project management are critical skills
• Strong communication, interpersonal, team building, and support skills
• Demonstrate resourcefulness, motivation, initiative, and leadership
• Understand and champion the operational process

Responsibilities

• Work with business marketing to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns
• Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics and automation capabilities (eg. ABM, multi-touch marketing campaigns, retargeting)
• Manage E2E marketing funnel into sales pipeline from digital campaigns
• Deliver analytics to track, measure and optimize effectiveness and demand conversion
• Collaborate with functional leads in the sales ops on optimizing the marketing pipeline
• Deliver best practices and training to enable marketing and sales peers to create integrated demand

Preferred Qualifications

Experience in BioTech, Oncology, Organ Health, Women's Health Marketing

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• A generous employee referral program